Through Faraday's lead suppression, this company was able to dramatically reduce waste in their direct mail campaigns, resulting in them sending over 600,000 fewer pieces of least-likely-to-convert direct mail each month.
A debt consolidation company was spending a significant percentage of their marketing budget on sending direct mail to leads that were not converting.
Faraday's lead suppression model helped the company suppress 10% of their least-likely-to-convert leads, preventing them from sending out over 600,000 pieces of wasted direct mail.
This reduction in mail volume resulted in the company saving over $100K per month in direct mail costs.
In addition to removing the least valuable leads, Faraday's lead scoring model also helped them identify the highest-fit prospects, ensuring that the company could focus their marketing resources on the most-likely-to-convert customers.