A debt consolidation company was spending a significant percentage of their marketing budget on sending direct mail to leads that were not converting.
Through Faraday's lead suppression, this company was able to dramatically reduce waste in their direct mail campaigns, resulting in them sending over 600,000 fewer pieces of least-likely-to-convert direct mail each month.
Faraday's lead suppression model helped the company suppress 10% of their least-likely-to-convert leads, preventing them from sending out over 600,000 pieces of wasted direct mail.
This reduction in mail volume resulted in the company saving over $100K per month in direct mail costs.
In addition to removing the least valuable leads, Faraday's lead scoring model also helped them identify the highest-fit prospects, ensuring that the company could focus their marketing resources on the most-likely-to-convert customers.
