Gorjana worked with Faraday to validate and deepen their understanding of their core customer segments
Gorjana relied on Faraday's insight into their customers and penetration rates in the US to inform their go to market strategy
Faraday’s predictions helped calculate their Total Addressable Market (TAM) and penetration rates across various market areas in the U.S., which informed their go-to-market strategies
With a clearer understanding of their customers, Gorjana developed custom audiences for digital ad campaigns, resulting in improved cost per acquisition and return on ad spend
Looking ahead, Gorjana plans to expand the use of Faraday’s potential customer predictions to direct mail campaigns and develop new predictive outcomes to identify likely gifters
