Thirstie added customer insights and predictive analytics tools powered by Faraday, and saw significant growth in customers.
Thirstie’s platform offered regulatory compliance, delivery logistics for the alcohol industry
They needed deeper consumer insights and advanced models for their new analytics feature
Thirstie partnered with Faraday, leveraging their data enrichment, ETL, and k-means clustering models to create detailed customer personas
The integration of Faraday's analytics reduced Thirstie’s sales cycle by 30% and significantly expanded its client base