All customer stories
Software team

This e-commerce platform cut their sales cycle by 30%

Thirstie added customer insights and predictive analytics tools powered by Faraday, and saw significant growth in customers.

  • Thirstie’s platform offered regulatory compliance, delivery logistics for the alcohol industry

  • They needed deeper consumer insights and advanced models for their new analytics feature

  • Thirstie partnered with Faraday, leveraging their data enrichment, ETL, and k-means clustering models to create detailed customer personas

  • The integration of Faraday's analytics reduced Thirstie’s sales cycle by 30% and significantly expanded its client base

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