Introducing a new partnership between Faraday and Simpli.fi
Faraday's identity graph and customer behavior predictions come together with Simpli.fi's media buying program to create lookalike audiences that enable marketers to target likely buyers with relevant engagement at scale.
We're happy to announce a new partnership between Faraday and Simpli.fi, the leading Advertising Success Platform, which provides programmatic advertising solutions and workflow software to over 2,000 media teams, agencies, and brands.
Under this partnership, Simpli.fi will incorporate Faraday's identity graph of more than 1,500 consumer attributes and individual-level customer behavior predictionsinto its sophisticated media buying program. Simpli.fi users can now create highly effective lookalike audiences, powered by Faraday, that enable marketers to target their best-fit customers with relevant engagement at scale.
"It's about combining the science and the art," Faraday CEO Andy Rossmeissl says while chatting with Simpli.fi's David McBee about lookalike audiences on Simpli.fi TV. Faraday's data science–combined with the artistic approach in which Simpli.fi makes these insights actionable–results in campaigns that show real ROI.
Clients interested in leveraging customer behavior predictions to create lookalike audiences of likely buyers and deploy them through Simpli.fi can contact their account manager to get started.
Ready for easy AI?
Skip the ML struggle and focus on your downstream application. We have built-in sample data so you can get started without sharing yours.