Introducing a new partnership between Faraday and Simpli.fi
Faraday's identity graph and customer behavior predictions come together with Simpli.fi's media buying program to create lookalike audiences that enable marketers to target likely buyers with relevant engagement at scale.
We're happy to announce a new partnership between Faraday and Simpli.fi, the leading Advertising Success Platform, which provides programmatic advertising solutions and workflow software to over 2,000 media teams, agencies, and brands.
Under this partnership, Simpli.fi will incorporate Faraday's identity graph of more than 1,400 consumer attributes and individual-level customer behavior predictionsinto its sophisticated media buying program. Simpli.fi users can now create highly effective lookalike audiences, powered by Faraday, that enable marketers to target their best-fit customers with relevant engagement at scale.
"It's about combining the science and the art," Faraday CEO Andy Rossmeissl says while chatting with Simpli.fi's David McBee about lookalike audiences on Simpli.fi TV. Faraday's data science–combined with the artistic approach in which Simpli.fi makes these insights actionable–results in campaigns that show real ROI.
Clients interested in leveraging customer behavior predictions to create lookalike audiences of likely buyers and deploy them through Simpli.fi can contact their account manager to get started.
Andy Rossmeissl
Andy Rossmeissl is Faraday’s CEO and leads the product team in building the world’s leading context platform. An expert in the application of data analysis and machine learning to difficult business challenges, Andy has been running technology startups for almost 20 years. He attended Middlebury College and lives with his wife in Vermont where he lifts weights, makes music, and plays Magic: the Gathering.
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