ROI isn’t a scorecard—it’s a strategy

If you frequent our blog (firstly, thank you), you already know that Faraday loves data, transparency, and explainability. These ideas are at the center of our modeling and predictive agents—but it doesn't stop there. That emphasis permeates every aspect of our business.

So when we talk about return on investment (ROI), we’re not just talking about showing a nice number at the end of your campaign. We’re talking about helping you actually understand how Faraday is generating value for your business—not just the number, but where it came from, what influenced it, and how it can best inform your next move.

That’s actually why Faraday hired me.

Hi—I’m Chris Waite, and I’m a data nerd who specializes in evaluating ROI for all our clients. My role is to make sure the value Faraday drives for your business is accurate, understandable, and, most importantly, guiding you towards further insights.

At Faraday, we don’t think of ROI as a final number you get at the end of a campaign. We treat it as a living, evolving data point—a signal that tells a story over time. And just like with any good story, you should be able to follow the plot. My job is to make sure you can.

ROI isn’t only about justifying past spend—it’s about helping you make better, faster, and more confident decisions moving forward. Knowing how things went is good… But knowing where to go next? Even better.

ROI isn’t a score—it’s a strategy

A lot of companies say they help you track ROI—but what that actually looks like in practice can vary a lot.

Some treat ROI like a final grade. You get a slide at the end of a campaign with a nice round number and a chart pointing up and to the right. Others hand you a projection during onboarding that’s... let’s just say, aspirational. It’s a best-case scenario, not a reflection of what’s actually happening in your campaign.

At Faraday, we think that misses the point.

We treat ROI as a process, not a product. The real value of ROI isn’t just in a number at the end—it’s in what you learn along the way.

Done right, ROI helps you:

• Identify what’s working and what’s not
• Catch issues and optimize while the campaign is live
• Challenge assumptions you didn’t even realize were there
• Build confidence in your strategy—not just in hindsight, but in real time

Because in a landscape where budgets are under pressure and every dollar has to count, ROI isn’t just about proving value. It’s about unlocking more of it.

What to expect from Faraday’s ROI assessment process

Faraday takes ROI personally. Not just because it proves our value, but because—done right—it helps you uncover where your growth really comes from. And that starts long before the first campaign goes live.

When you work with Faraday, ROI isn’t an afterthought or a once-a-quarter deliverable. It’s built into the process from day one. Here’s what that looks like in practice:

We start measuring early

ROI modeling is part of onboarding—not something we tack on at the end. From the beginning, we’re thinking about what success looks like and how we’ll measure it.

We define assumptions together

ROI analysis is only as good as the logic behind it. We work closely with clients to make sure the “what if” scenarios we’re comparing against are grounded in data, reasonable, and transparent.

We track and adjust in real time

Our goal isn’t just to see if something worked—it’s to learn what’s working while it’s happening, so we can adapt. Think of ROI as a feedback loop, not a final grade.

We keep you involved

You won’t just get a chart in a deck and a polite “any questions?” We walk through the analysis with you, answer your questions, and collaborate on what the numbers actually mean for your business.

We know not every client comes in with a fully built-out internal analytics team. That’s okay. Whether you’ve got a room full of data analysts or none at all, we meet you where you are. Our job is to make ROI not just accurate, but clear and actionable—so you can make smarter, faster decisions with confidence.

So what’s next

You might’ve noticed this post is the first in a new series covering all aspects of how Faraday approaches ROI—not just as a reporting tool, but as a driver of real, measurable value.

So what can you expect?

We’ll be diving into real client examples where ROI analysis didn’t just prove our impact—it helped uncover new opportunities and improve campaign performance. We’ll also get into the weeds with technical posts that break down the actual methods I use to assess ROI, from modeling assumptions to attribution logic and more.

In our next post, we’ll share a case study that shows how one client’s ROI review sparked new strategic decisions and unexpected insight.

Because if you’re investing in growth, you deserve more than a black-box metric. You deserve to know what’s working, why it’s working, and how to keep improving.

Let’s make that the standard. We can’t wait to see you here for the next one.