Facebook was a key channel.
Burrow just needed a way to target high-value customers.
Facebook has been a large component of Burrow’s acquisition marketing strategy since their ambitious beginnings in 2016. That's why it's so crucial for them to continuously enhance capabilities there.
When Burrow approached Faraday about lowering customer acquisition costs for Facebook, the answer lay in predictive models.
These models scored the entirety of the U.S. on their likelihood to buy Burrow products, allowing Faraday to create custom lookalike audiences using only the highest scorers. When Burrow put them into practice, CAC dropped by a whopping 88%.
Download the full case study for an in-depth look at Burrow's story.
Facebook was a key channel.
Burrow just needed a way to target high-value customers.
Facebook has been a large component of Burrow’s acquisition marketing strategy since their ambitious beginnings in 2016. That's why it's so crucial for them to continuously enhance capabilities there.
When Burrow approached Faraday about lowering customer acquisition costs for Facebook, the answer lay in predictive models.
These models scored the entirety of the U.S. on their likelihood to buy Burrow products, allowing Faraday to create custom lookalike audiences using only the highest scorers. When Burrow put them into practice, CAC dropped by a whopping 88%.
Download the full case study for an in-depth look at Burrow's story.
88% lower CAC
Portable lookalikes enabled Burrow to target the people most likely to purchase one of their products. After using the audiences on Facebook, Burrow saw a significant decrease in customer acquisition costs.
Connect with your customers like never before. Since 2012, Faraday has helped hundreds of brands find their edge through responsible data and ethical AI.