Thirstie story

Thirstie needed to provide valuable consumer insights to clients.

To do that, they had to find a solution they could embed in their platform.

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Thirstie and Faraday

Predictions are powerful tools.

Embedding them is simple.

Thirstie is the leading technology and logistics solution provider for beverage alcohol brands. Because their clients sell directly to consumers, providing consumer insights to clients has always been a top priority. The challenge was making sophisticated insights and buyer personas available directly in their platform.

Faraday’s prediction infrastructure was the solution. Thirstie and Faraday teamed up to seamlessly embed a new dashboard into Thirstie’s system, providing brands with a rich understanding of the consumer personas that purchase different beverage categories online. This includes key demographic information and order data which brands can leverage for content personalization, ad creative, and more.

The results speak for themselves. Since partnering with Faraday, Thirstie has seen its client base more than quintuple and the length of its sales cycle drop by 30%.

Download the full case study for an in-depth look at Thirstie's story.

5X client growth

Faraday's embeddable dashboard enabled Thirstie to provide predictive capabilities and personas to their clients. After unrolling the dashboard at scale, and at a fraction of the cost of building out their own data science team, Thirstie's client base grew fivefold.

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Developers.

Stripe solved payments. Twilio solved messaging. Faraday solved prediction. Finally, an easy way to build predictions into your product.

Thirstie Clients' Use Cases

Customer profiles

Use Case

Online behavior is misleading. Basic demographics don't cut it. With Faraday, you can reach a level of insight that most brands only dream of.

Categories

Insights

Predictions

Persona
CLV
Propensity

Integrations

Faraday

Personalized messaging

Use Case

Skip the surveys. Get Faraday personas in your ESP to make sure every email speaks the right language.

Categories

Personalization

Predictions

Persona

Integrations

ESP
CRM

Their Integrations

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