Overview

Meet the Faraday Identity Graph.

It’s our ethically sourced, carefully curated collection of rich US-wide consumer profile data, all included at no additional charge.

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Where does this data come from? Ethics matter. We don’t scrape data, we license it.

Why we’re different

Consumer profile data

Activity - average dollars quintile
lifestyle
18% top 20%
Average dollars that were spent on purchases within lifetime activity, bucketed into 5 quintile groupings
59% coverage
Activity - number of offline purchases quintile
lifestyle
18% 61-80%
Total lifetime number of offline purchases made, bucketed into 5 quintile groupings
53% coverage
Activity - number of online purchases quintile
lifestyle
18% 21-40%
Total lifetime number of online purchases made, bucketed into 5 quintile groupings
47% coverage
Activity - number of purchases quintile
lifestyle
24% 41-60%
Total lifetime number of purchases made, bucketed into 5 quintile groupings
59% coverage
Activity - total dollars quintile
lifestyle
24% 41-60%
Total dollars that were spent on purchases within lifetime activity bucketed into 5 quintile groupings
59% coverage
Activity - total offline dollars quintile
lifestyle
18% 21-40%
Total dollars that were spent on offline purchases within lifetime activity, bucketed into 5 quintile groupings
53% coverage
Activity - total online dollars quintile
lifestyle
29% 21-40%
Total dollars that were spent on online purchases within lifetime activity, bucketed into 5 quintile groupings
47% coverage
Number of adults
demography
0>5
Number of adults in the household
88% coverage
Agricultural land
property
6%100%
This property has been deemed agricultural
6% coverage
Age
demography
0>90
The age of the individual
76% coverage
Antique collector
lifestyle
0%35%100%
Interest in antiques
35% coverage
Art
lifestyle
0%18%100%
Interest in art
18% coverage
Automotive DIY
lifestyle
0%18%100%
Interest in automotive DIY
18% coverage
Available home equity
demography
0>1000000
Home equity, in dollars
12% coverage
Avid collector
lifestyle
0%41%100%
A known collector based on purchases
41% coverage
Bank card in household
lifestyle
0%53%100%
Indicates an individual in the household has a bank card
53% coverage
Bankcard issue date
demography
Date at which a bank card was issued to a member of the household
6% coverage
Baseball
lifestyle
0%18%100%
Interest in baseball
18% coverage
Basement
property
0%29%100%
Property has a basement
29% coverage
Basement area
property
0>325.1606
Area in square feet of the basement
29% coverage
Basketball
lifestyle
12%100%
Interest in basketball
12% coverage
Number of bathrooms
property
0>9
53% coverage
Number of bedrooms
property
0>10
53% coverage
Home value
property
0>5000000
The "TOTAL" (i.e., Land + Improvement) Value closest to current market value used for assessment by county or local taxing authorities.
82% coverage
Books
lifestyle
0%71%100%
Interest in books and magazines
71% coverage
Business flag
demography
35% Home Office
Indicates type of office present in home
41% coverage
B2B MRO quintile
lifestyle
6% 21-40%
Average dollars that were spent on the b2b MRO category bucketed into 5 quintile groupings
6% coverage
B2B MRO recency of purchase
lifestyle
6% 25 months+
Recency of purchase in the b2b MRO category
6% coverage
Beauty and spa quintile
lifestyle
6% 41-60%
Average dollars that were spent on the beauty and spa category bucketed into 5 quintile groupings
6% coverage
Beauty and spa recency of purchase
lifestyle
6% 7 - 12 months
Recency of purchase in the beauty and spa category
6% coverage
Books quintile
lifestyle
6% top 20%
Average dollars that were spent on the books category bucketed into 5 quintile groupings
12% coverage
Books recency of purchase
lifestyle
6% 13 - 18 months
Recency of purchase in the books category
12% coverage
Children's quintile
lifestyle
6% 21-40%
Average dollars that were spent on the children's category bucketed into 5 quintile groupings
12% coverage
Children's recency of purchase
lifestyle
12% 19 - 24 months
Recency of purchase in the children's category
12% coverage
Fashion accessories and beauty quintile
lifestyle
6% 61-80%
Average dollars that were spent on the fashion accessories and beauty category bucketed into 5 quintile groupings
6% coverage
Fashion accessories and beauty recency of purchase
lifestyle
6% 7 - 12 months
Recency of purchase in the fashion accessories and beauty category
6% coverage
Female and male apparel quintile
lifestyle
6% 41-60%
Average dollars that were spent on the female and male apparel category bucketed into 5 quintile groupings
6% coverage
Female and male apparel recency of purchase
lifestyle
6% 25 months+
Recency of purchase in the female and male apparel category
6% coverage
General gifts quintile
lifestyle
12% 61-80%
Average dollars that were spent on the general gifts category bucketed into 5 quintile groupings
29% coverage
General gifts recency of purchase
lifestyle
12% 19 - 24 months
Recency of purchase in the general gifts category
29% coverage
High ticket female apparel/acc. quintile
lifestyle
6% 81-100%
Average dollars that were spent on the high ticket female apparel/acc. category bucketed into 5 quintile groupings
6% coverage
High ticket female apparel/acc. recency of purchase
lifestyle
6% 13 - 18 months
Recency of purchase in the high ticket female apparel/acc. category
6% coverage
High ticket home decor quintile
lifestyle
6% 61-80%
Average dollars that were spent on the high ticket home decor category bucketed into 5 quintile groupings
12% coverage
High ticket home decor recency of purchase
lifestyle
6% 25 months+
Recency of purchase in the high ticket home decor category
12% coverage
Intimate apparel & undergarments quintile
lifestyle
6% 21-40%
Average dollars that were spent on the intimate apparel & undergarments category bucketed into 5 quintile groupings
6% coverage
Intimate apparel & undergarments recency of purchase
lifestyle
6% 13 - 18 months
Recency of purchase in the intimate apparel & undergarments category
6% coverage
Low ticket female apparel/acc. quintile
lifestyle
6% 81-100%
Average dollars that were spent on the low ticket female apparel/acc. category bucketed into 5 quintile groupings
6% coverage
Low ticket female apparel/acc. recency of purchase
lifestyle
6% 13 - 18 months
Recency of purchase in the low ticket female apparel/acc. category
6% coverage
Low-ticket male apparel quintile
lifestyle
6% top 20%
Average dollars that were spent on the low-ticket male apparel category bucketed into 5 quintile groupings
6% coverage
Low-ticket male apparel recency of purchase
lifestyle
6% 0 - 6 months
Recency of purchase in the low-ticket male apparel category
6% coverage
Magazines quintile
lifestyle
12% 41-60%
Average dollars that were spent on the magazines category bucketed into 5 quintile groupings
24% coverage
Magazines recency of purchase
lifestyle
12% 7 - 12 months
Recency of purchase in the magazines category
24% coverage
Male apparel quintile
lifestyle
12% 21-40%
Average dollars that were spent on the male apparel category bucketed into 5 quintile groupings
12% coverage
Male apparel recency of purchase
lifestyle
12% 0 - 6 months
Recency of purchase in the male apparel category
12% coverage
Mid & high ticket male apparel quintile
lifestyle
6% 41-60%
Average dollars that were spent on the mid & high ticket male apparel category bucketed into 5 quintile groupings
6% coverage
Mid & high ticket male apparel recency of purchase
lifestyle
6% 0 - 6 months
Recency of purchase in the mid & high ticket male apparel category
6% coverage
Mid ticket female apparel/acc. quintile
lifestyle
6% 21-40%
Average dollars that were spent on the mid ticket female apparel/acc. category bucketed into 5 quintile groupings
18% coverage
Mid ticket female apparel/acc.recency of purchase
lifestyle
12% 25 months+
Recency of purchase in the mid ticket female apparel/acc.recency of purchase category
18% coverage
Modern/contemporary decor&gifts quintile
lifestyle
6% 61-80%
Average dollars that were spent on the modern/contemporary decor&gifts category bucketed into 5 quintile groupings
6% coverage
Modern/contemporary decor&gifts recency of purchase
lifestyle
6% 25 months+
Recency of purchase in the modern/contemporary decor&gifts category
6% coverage
Publishing kitchen & home quintile
lifestyle
6% 21-40%
Average dollars that were spent on the publishing kitchen & home category bucketed into 5 quintile groupings
6% coverage
Publishing kitchen & home recency of purchase
lifestyle
6% 7 - 12 months
Recency of purchase in the publishing kitchen & home category
6% coverage
Senior products quintile
lifestyle
6% 21-40%
Average dollars that were spent on the senior products category bucketed into 5 quintile groupings
6% coverage
Senior products recency of purchase
lifestyle
6% 0 - 6 months
Recency of purchase in the senior products category
6% coverage
Specialty foods and gifts quintile
lifestyle
6% top 20%
Average dollars that were spent on the specialty foods and gifts category bucketed into 5 quintile groupings
12% coverage
Specialty foods and gifts recency of purchase
lifestyle
6% 25 months+
Recency of purchase in the specialty foods and gifts category
12% coverage
Sports and outdoor quintile
lifestyle
6% 21-40%
Average dollars that were spent on the sports and outdoor category bucketed into 5 quintile groupings
6% coverage
Sports and outdoor recency of purchase
lifestyle
6% 25 months+
Recency of purchase in the sports and outdoor category
6% coverage
Tools & electronics quintile
lifestyle
6% 41-60%
Average dollars that were spent on the tools & electronics category bucketed into 5 quintile groupings
12% coverage
Tools & electronics recency of purchase
lifestyle
6% 25 months+
Recency of purchase in the tools & electronics category
12% coverage
Credit card
lifestyle
0%65%100%
A credit card has been used for a transaction by an individual within the household
65% coverage
Cat owner
lifestyle
0%24%100%
Self-reported cat owner
24% coverage
Charitable donations
lifestyle
0%53%100%
Self-reported interest in charitable donations
53% coverage
Birthdate of first child
demography
Birthdate of first child (if available)
18% coverage
Gender of first child
demography
6% Female
Gender of first child (if available)
12% coverage
Children in household
demography
0%18%100%
Known or inferred presence of children in the household
18% coverage
Parenting & children's interests
lifestyle
0%29%100%
Self-reported interest in parenting & children's topics
29% coverage
Property crime index
society
0>400
Given as a percent of the national property crime rate in 2016 (2,596.1 per 100k individuals)
35% coverage
Violent crime index
society
0>400
Given as a percent of the national violent crime rate in 2016 (365.5 per 100k individuals)
35% coverage
Low/moderate income
demography
0%47%100%
True if a household qualifies as low or moderate income for their region under HUD guidelines
47% coverage
ZIP Population
demography
0>113916
100% coverage
ZIP population - ages 0 to 4
demography
0>16177
Census-reported count of population within the given age range for the surrounding ZIP Code
100% coverage
ZIP population - ages 10 to 14
demography
0>16177
Census-reported count of population within the given age range for the surrounding ZIP Code
100% coverage
ZIP population - ages 15 to 19
demography
0>16177
Census-reported count of population within the given age range for the surrounding ZIP Code
100% coverage
ZIP population - ages 20 to 24
demography
0>16177
Census-reported count of population within the given age range for the surrounding ZIP Code
100% coverage
ZIP population - ages 25 to 34
demography
0>16177
Census-reported count of population within the given age range for the surrounding ZIP Code
100% coverage
ZIP population - ages 35 to 44
demography
0>16177
Census-reported count of population within the given age range for the surrounding ZIP Code
100% coverage
ZIP population - ages 45 to 54
demography
0>16177
Census-reported count of population within the given age range for the surrounding ZIP Code
100% coverage
ZIP population - ages 5 to 9
demography
0>16177
Census-reported count of population within the given age range for the surrounding ZIP Code
100% coverage
ZIP population - ages 55 to 59
demography
0>16177
Census-reported count of population within the given age range for the surrounding ZIP Code
100% coverage
ZIP population - ages 60 to 64
demography
0>16177
Census-reported count of population within the given age range for the surrounding ZIP Code
100% coverage
ZIP population - ages 65 to 74
demography
0>16177
Census-reported count of population within the given age range for the surrounding ZIP Code
100% coverage
ZIP population - ages 75 to 84
demography
0>16177
Census-reported count of population within the given age range for the surrounding ZIP Code
100% coverage
ZIP population - ages 85 and up
demography
0>16177
Census-reported count of population within the given age range for the surrounding ZIP Code
100% coverage
Mean annual temperature (C)
environment
-10>40
For the period 1981-2010
100% coverage
Club/continuity buyer
lifestyle
6%100%
Indicates a club/continuity purchase within the last 24 months
6% coverage
Channel preference ratio - catalog quintile
lifestyle
29% top 20%
Provides a measure of the preferred purchase channel of the household. Ratio of the transactions within a specific channel compared to overall transactions bucketed into 5 quintile groupings.
53% coverage
Channel preference ratio - online quintile
lifestyle
18% top 20%
Provides a measure of the preferred purchase channel of the household. Ratio of the transactions within a specific channel compared to overall transactions bucketed into 5 quintile groupings.
53% coverage
Channel preference ratio - retail quintile
lifestyle
18% 81-100%
Provides a measure of the preferred purchase channel of the household. Ratio of the transactions within a specific channel compared to overall transactions bucketed into 5 quintile groupings.
18% coverage
Credit active
lifestyle
12%100%
Represents a category of credit card used for a transaction by an individual within the household
12% coverage
Credit - financial services banking
lifestyle
0%18%100%
Represents a category of credit card used for a transaction by an individual within the household
18% coverage
Credit - financial services installment
lifestyle
0%24%100%
Represents a category of credit card used for a transaction by an individual within the household
24% coverage
Credit rating (blurred)
demography
0>850
Credit rating modeled using characteristics of the surrounding ZIP+4 area
59% coverage
Date of birth
demography
Date of birth
76% coverage
Dieting & weight loss
lifestyle
0%29%100%
Self-reported interest in dieting & weight loss
29% coverage
Dog owner
lifestyle
0%35%100%
Self-reported dog owner
35% coverage
Lifecycle - baby boomers
demography
0%47%100%
This lifecycle segment contains names and addresses of all individuals born between 1946 and 1964
47% coverage
Lifecycle - millennials: #butfirstletmetakeaselfie
demography
6%100%
This lifecycle segment contains households with single (not Married) adults born between 1981 and 2002.
6% coverage
Lifecycle - generation x
demography
12%100%
This lifecycle segment contains names and addresses of individuals born between 1965 and 1976
12% coverage
Lifecycle - millennials
demography
12%100%
This lifecycle segment contains households with adults born between 1981 and 2002
12% coverage
Lifecycle - millennials: #liveswithmom
demography
6%100%
This lifecycle segment contains households with single adults (not Married) born between 1981 and 2002, AND head of household born before 1981 AND (at least one) adult age gap to Millennial > 15 years
6% coverage
Lifecycle - millennials: #momlife
demography
6%100%
This lifecycle segment contains households with adults born between 1981 and 2002 with own children present
6% coverage
Niches 4.0
demography
12% Z2 Zone of Contentment
Current lifestyle categorization in the Niches 4.0 scheme
76% coverage
Dwelling type
demography
47% SFDU
Advantage-class property type categorization
76% coverage
Household level of education
demography
41% Completed College
Median attainment completed by adults in household age 18 or older
82% coverage
Email hash
identity
0%100%
12% coverage
Faraday AVM
property
0>5000000
Faraday's Automated Valuation Model (AVM) is an algorithmic estimate that approximates the true market value of a home as closely as possible.
82% coverage
Faraday AVM high estimate
property
0>5000000
Faraday's Automated Valuation Model (AVM) is an algorithmic estimate that approximates the true market value of a home as closely as possible. This represents the upper end of the possible home value.
82% coverage
Faraday AVM low estimate
property
0>5000000
Faraday's Automated Valuation Model (AVM) is an algorithmic estimate that approximates the true market value of a home as closely as possible. This represents the lower end of the possible home value.
82% coverage
Fireplace
property
6%100%
6% coverage
Number of fireplace openings
property
0>10
6% coverage
Football
lifestyle
12%100%
12% coverage
Frequent remodeler
lifestyle
0%47%100%
Interest in home improvement, or recent renovation activity
47% coverage
Gardener
lifestyle
0%47%100%
Self-reported interest in gardening
47% coverage
Gender
demography
47% Male
Gender of individual
88% coverage
Number of generations
demography
0>5
Number of generations in the household (i.e. children, parents & grandparents = 3)
82% coverage
Golf
lifestyle
0%24%100%
Self-reported interest in golf
24% coverage
Head of household (useful for mailers or canvassing)
property
0%76%100%
100% coverage
Health & exercise
lifestyle
0%35%100%
Self-reported interest in health & exercise
35% coverage
Heating system type
property
18% STEAM
The primary technology used to heat the house (distinct from fuel type)
47% coverage
Hockey
lifestyle
12%100%
12% coverage
Home equity loan date
demography
Date of home equity loan
6% coverage
Homeowner or renter probability
demography
47% Definite Owner
Designation of person-to-property relationship (renter vs. owner), with probability
71% coverage
Homestead qualified
property
0%76%100%
76% coverage
Household income
demography
0>300000
Median numeric value of narrow-band income; computed based on highly accurate multi-sourced models which take into account modeled self-reported incomes, property values and other proprietary sources; calibrated to and validated against truth sets prior to release every six weeks
88% coverage
Household income (bucketed)
demography
0>36
Ordinal position of narrow-band income (e.g. "6" = "$40,000 to $44,999"); used for modeling purposes only
88% coverage
Household income departure from median bucket
demography
-35>30
Household income compared with the local median (at block group level)
88% coverage
Household size
demography
0>10
The number of people living in the household, including adults and children
88% coverage
Household/family type
demography
29% One person, female householder, with NO children under age 18 present.
Represents the makeup of the household, such as married couple with children, married couple with no children or single female with no children
76% coverage
Verification date of household
demography
Date at which household-level data was last verified
76% coverage
Housing density
property
0>16000
Number of housing units per square mile
100% coverage
Household income percentile
demography
0>5
Household income compared with the local median
88% coverage
Approximate household income tax rate
demography
0>35
Approximate tax bracket for the household, assuming head of household is filing
88% coverage
Investing
lifestyle
0%35%100%
Self-reported interest in investing
35% coverage
Investment resources
demography
12% $100,000 - $149,999
Estimate of financial and other investments
76% coverage
Last sale date
property
41% coverage
Mortgage date
property
6% coverage
Mortgage type
property
6% CONVENTIONAL
6% coverage
Length of residence
demography
0>50
The number of years the resident has lived at this location
82% coverage
Books - best selling fiction
lifestyle
6%100%
Self-reported interest in books - best selling fiction
6% coverage
Books - bible/devotional
lifestyle
6%100%
Self-reported interest in books - bible/devotional
6% coverage
Books - cooking/culinary
lifestyle
12%100%
Self-reported interest in books - cooking/culinary
12% coverage
Books - country lifestyle
lifestyle
0%18%100%
Self-reported interest in books - country lifestyle
18% coverage
Books - interior decorating
lifestyle
6%100%
Self-reported interest in books - interior decorating
6% coverage
Books - medical or health
lifestyle
12%100%
Self-reported interest in books - medical or health
12% coverage
Books - books/reading
lifestyle
0%53%100%
Self-reported interest in books - books/reading
53% coverage
Books - sports
lifestyle
6%100%
Self-reported interest in books - sports
6% coverage
Collectibles - any
lifestyle
12%100%
Self-reported interest in collectibles - any
12% coverage
Collectibles - art/antique
lifestyle
6%100%
Self-reported interest in collectibles - art/antique
6% coverage
Collectibles - coin
lifestyle
6%100%
Self-reported interest in collectibles - coin
6% coverage
Nutrition - natural foods
lifestyle
0%24%100%
Self-reported interest in nutrition - natural foods
24% coverage
Nutrition - nutrition & diet
lifestyle
0%24%100%
Self-reported interest in nutrition - nutrition & diet
24% coverage
Nutrition - vitamins & supplements
lifestyle
6%100%
Self-reported interest in nutrition - vitamins & supplements
6% coverage
Nutrition - weight control
lifestyle
0%24%100%
Self-reported interest in nutrition - weight control
24% coverage
Donor - alzheimer's
lifestyle
6%100%
Self-reported interest in donating to alzheimer's charities/causes
6% coverage
Donor - animal welfare
lifestyle
6%100%
Self-reported interest in donating to animal welfare charities/causes
6% coverage
Donor - cancer
lifestyle
6%100%
Self-reported interest in donating to cancer charities/causes
6% coverage
Donor - donate to charitable causes
lifestyle
0%29%100%
Self-reported interest in donating to charitable causes
29% coverage
Donor - other religious
lifestyle
6%100%
Self-reported interest in donating to other religious charities/causes
6% coverage
Donor - political conservative
lifestyle
6%100%
Self-reported interest in donating to political conservative charities/causes
6% coverage
Donor - wildlife/environmental causes
lifestyle
0%18%100%
Self-reported interest in donating to wildlife/environmental causes charities/causes
18% coverage
Hobbies - any
lifestyle
0%35%100%
Self-reported hobby interest
35% coverage
Hobbies - automotive work
lifestyle
0%18%100%
Self-reported hobby interest in automotive work
18% coverage
Hobbies - baking
lifestyle
0%18%100%
Self-reported hobby interest in baking
18% coverage
Hobbies - bird feeding/watching
lifestyle
0%18%100%
Self-reported hobby interest in bird feeding/watching
18% coverage
Hobbies - contests/sweepstakes
lifestyle
12%100%
Self-reported hobby interest in contests/sweepstakes
12% coverage
Hobbies - cooking
lifestyle
0%24%100%
Self-reported hobby interest in cooking
24% coverage
Hobbies - crafts
lifestyle
0%18%100%
Self-reported hobby interest in crafts
18% coverage
Hobbies - cultural/arts events
lifestyle
6%100%
Self-reported hobby interest in cultural/arts events
6% coverage
Hobbies - gourmet foods
lifestyle
12%100%
Self-reported hobby interest in gourmet foods
12% coverage
Hobbies - gardening
lifestyle
0%29%100%
Self-reported hobby interest in gardening
29% coverage
Hobbies - home improvement/diy
lifestyle
0%29%100%
Self-reported hobby interest in home improvement/diy
29% coverage
Hobbies - photography
lifestyle
12%100%
Self-reported hobby interest in photography
12% coverage
Hobbies - sewing/needlework/knitting
lifestyle
12%100%
Self-reported hobby interest in sewing/needlework/knitting
12% coverage
Hobbies - woodworking
lifestyle
6%100%
Self-reported hobby interest in woodworking
6% coverage
Investments and insurance - insurance
lifestyle
12%100%
Self-reported interest in investments and insurance - insurance
12% coverage
Investments and insurance - investments
lifestyle
0%18%100%
Self-reported interest in investments and insurance - investments
18% coverage
Investments and insurance - life insurance
lifestyle
12%100%
Self-reported interest in investments and insurance - life insurance
12% coverage
Investments and insurance - medicare coverage
lifestyle
6%100%
Self-reported interest in investments and insurance - medicare coverage
6% coverage
Investments and insurance - mutual funds
lifestyle
6%100%
Self-reported interest in investments and insurance - mutual funds
6% coverage
Investments and insurance - stocks or bonds
lifestyle
6%100%
Self-reported interest in investments and insurance - stocks or bonds
6% coverage
Mail order: any
lifestyle
0%47%100%
Self-reported interest in mail order category - any
47% coverage
Mail order: apparel
lifestyle
0%29%100%
Self-reported interest in mail order category - apparel
29% coverage
Mail order: books
lifestyle
12%100%
Self-reported interest in mail order category - books
12% coverage
Mail order: gifts
lifestyle
0%18%100%
Self-reported interest in mail order category - gifts
18% coverage
Mail order: health & beauty products
lifestyle
0%29%100%
Self-reported interest in mail order category - health & beauty products
29% coverage
Mail order: home furnishing
lifestyle
0%29%100%
Self-reported interest in mail order category - home furnishing
29% coverage
Mail order: magazines
lifestyle
0%41%100%
Self-reported interest in mail order category - magazines
41% coverage
Instagram user
lifestyle
6%100%
Self-reported Instagram user
6% coverage
Pinterest user
lifestyle
6%100%
Self-reported Pinterest user
6% coverage
Music - any
lifestyle
0%29%100%
Self-reported interest in music - any
29% coverage
Music - christian or gospel
lifestyle
6%100%
Self-reported interest in music - christian or gospel
6% coverage
Music - classical
lifestyle
6%100%
Self-reported interest in music - classical
6% coverage
Music - country
lifestyle
0%18%100%
Self-reported interest in music - country
18% coverage
Music - jazz
lifestyle
6%100%
Self-reported interest in music - jazz
6% coverage
Music - r&b
lifestyle
6%100%
Self-reported interest in music - r&b
6% coverage
Music - rock n roll
lifestyle
12%100%
Self-reported interest in music - rock n roll
12% coverage
Lifestyles - electronics
lifestyle
0%29%100%
Self-reported interest in lifestyles - electronics
29% coverage
Grandchildren
lifestyle
6%100%
Self-reported interest in grandchildren
6% coverage
Online household
lifestyle
0%41%100%
Household has a connection to the internet (mobile or hard line)
41% coverage
Science/new technology
lifestyle
12%100%
Interest in science and new technology
12% coverage
Pets - own a cat
lifestyle
12%100%
Self-reported cat owner
12% coverage
Pets - any
lifestyle
0%24%100%
Owns a pet of any variety (Turtle? Capybara? The mind boggles . . .)
24% coverage
Sports - camping/hiking
lifestyle
0%18%100%
Self-reported interest in sports - camping/hiking
18% coverage
Sports - cycling
lifestyle
6%100%
Self-reported interest in sports - cycling
6% coverage
Sports - fishing
lifestyle
12%100%
Self-reported interest in sports - fishing
12% coverage
Sports - fitness/exercise
lifestyle
12%100%
Self-reported interest in sports - fitness/exercise
12% coverage
Sports - golf
lifestyle
12%100%
Self-reported interest in sports - golf
12% coverage
Sports - hunting - big game
lifestyle
6%100%
Self-reported interest in sports - hunting - big game
6% coverage
Sports - hunting/shooting
lifestyle
0%24%100%
Self-reported interest in sports - hunting/shooting
24% coverage
Sports - nascar
lifestyle
6%100%
Self-reported interest in sports - nascar
6% coverage
Sports - skiing/snowboarding
lifestyle
0%18%100%
Self-reported interest in sports - skiing/snowboarding
18% coverage
Sports - sports participation
lifestyle
0%41%100%
Self-reported interest in sports - sports participation
41% coverage
Sports - walking for health
lifestyle
6%100%
Self-reported interest in sports - walking for health
6% coverage
Travel - casino gambling
lifestyle
6%100%
Self-reported interest in travel - casino gambling
6% coverage
Travel - cruise ship vacation
lifestyle
6%100%
Self-reported interest in travel - cruise ship vacation
6% coverage
Travel - international travel
lifestyle
6%100%
Self-reported interest in travel - international travel
6% coverage
Travel - leisure travel
lifestyle
0%24%100%
Self-reported interest in travel - leisure travel
24% coverage
Travel - timeshare
lifestyle
12%100%
Self-reported interest in travel - timeshare
12% coverage
Travel - travel in the usa
lifestyle
0%18%100%
Self-reported interest in travel - travel in the usa
18% coverage
Travel - traveler
lifestyle
0%24%100%
Self-reported interest in travel - traveler
24% coverage
Liquid resources
demography
18% $7,500 - $9,999
Estimate of current cash savings
76% coverage
Living area
property
0>929.0304
The finished square footage of the house
53% coverage
Lot area
property
0>20234.3
71% coverage
Marital status
demography
53% Single
Marital status
82% coverage
Market percentile by county
property
0>5
Home value compared with the county median
82% coverage
Mortgage liability
demography
0>1000000
Primary property mortgage
47% coverage
Music
lifestyle
0%35%100%
Self-reported interest in music
35% coverage
Net worth
demography
0>1000000
Value equals household asset minus liabilities.
82% coverage
Approximate number of children
demography
0>9
Number of children present in household
47% coverage
Number of credit lines
demography
0>10
Number of credit lines available to the household
29% coverage
Number of lifestyles
lifestyle
0>50
Number of known lifestyle flags across all categories
59% coverage
Rooms
property
0>10
53% coverage
Stories
property
0>10
12% coverage
Number of sources verifying household (0-4)
demography
0>9
A measure of corroboration of collected data points
76% coverage
Resident occupation category
demography
29% Other
General occupation of the individual
82% coverage
Number of one-shot orders
lifestyle
0>10
Number of one-shot product orders across all persons in the household within the last 24 months
71% coverage
Number of dollars spent on returns
lifestyle
0>250
Total dollars associated with product returns across all persons in the household within the last 24 months
71% coverage
Number of returns in the last year
lifestyle
0>10
Number of returns made in the last year across all persons in the household within the last 24 months
71% coverage
Number of returns
lifestyle
0>10
Number of returns made across all persons in the household within the last 24 months
71% coverage
Payment method - cash
lifestyle
0%24%100%
Known to use cash for transactions
24% coverage
Payment method - credit card
lifestyle
0%24%100%
Known to use credit cards for transactions
24% coverage
Percent equity
property
-100>100
Loan-to-value percentage, subtracted from 100. Negative values indicate the loan is underwater.
6% coverage
Pet owner: any type
lifestyle
0%47%100%
Owns a pet of any variety (Turtle? Capybara? The mind boggles . . .)
47% coverage
Political donor propensity
lifestyle
53% Democrat
A model designed to predict likelihood to make either Democratic or Republican contributions. The model is based on the Self-Reported Donate to Liberal or Donate to Conservative Causes selects.
59% coverage
Pool
property
6%100%
Presence of a pool on the property
6% coverage
Target pre-mover 2.0 model
lifestyle
0>100
Likelihood of moving in the next 3-5 months
76% coverage
Prior sale amount
property
0>5000000
29% coverage
Property type
property
59% SINGLE FAMILY RESIDENCE / TOWNHOUSE
Land use type of the property
94% coverage
Online buyer
lifestyle
0%47%100%
Likely to make purchases via online channel
47% coverage
Mail order buyer
lifestyle
0%53%100%
Likely to make purchases via mail order channel
53% coverage
Sweepstakes buyer
lifestyle
6%100%
Likely to make purchases via sweepstakes channel
6% coverage
Renter-occupied
property
12%100%
Likely renter
12% coverage
Residential location
property
0%59%100%
59% coverage
Roof type
property
18% SHINGLE
Roof construction material
29% coverage
Seasonality - fall ratio quintile
lifestyle
18% 41-60%
The proportion of all purchases occurring during the fall months divided by the total # of purchases over all months
47% coverage
Seasonality - spring ratio quintile
lifestyle
12% 21-40%
The proportion of all purchases occurring during the spring months divided by the total # of purchases over all months
35% coverage
Seasonality - summer ratio quintile
lifestyle
12% top 20%
The proportion of all purchases occurring during the summer months divided by the total # of purchases over all months
35% coverage
Seasonality - winter ratio quintile
lifestyle
18% 61-80%
The proportion of all purchases occurring during the winter months divided by the total # of purchases over all months
35% coverage
Shopping styles
lifestyle
18% Brick and mortar
Household's preferred mode of shopping
76% coverage
Short term liability
demography
35% 0
Credit cards, other loan, auto loan, student loan
76% coverage
Single-family household or townhouse
property
0%59%100%
59% coverage
Single parent
demography
6%100%
Single parent in household
6% coverage
Number of structures
property
0>10
59% coverage
House style
property
6% RANCH
47% coverage
Sun number
property
0>100
Suitability of this location for a solar installation, on a scale from 0-100; in practice a score greater than 50 or 60 will yield a successful installation - calculation by SunNumber
53% coverage
Number of tradelines
lifestyle
0>9
Number of active credit tradelines
76% coverage
Travel
lifestyle
0%47%100%
Self-reported interest in travel
47% coverage
Credit card change date
lifestyle
The date this event triggered
35% coverage
Income change date
lifestyle
The date this event triggered
71% coverage
Credit card trigger
lifestyle
29% Increase
Indicates the number of household credit cards have increased or decreased
35% coverage
Income trigger
lifestyle
41% Increase
Indicates the household income has had an increase or decrease
71% coverage
New/pre driver trigger
lifestyle
6%100%
A member of the household recently reached driving age
6% coverage
New driver change date
lifestyle
Date at which a member of the household became a new driver
6% coverage
Empty nester change date
lifestyle
The date this event triggered
6% coverage
New adult change date
lifestyle
Date at which the new record of a adult was added to the database
12% coverage
First child change date
lifestyle
The date this event triggered
12% coverage
Newly married change date
lifestyle
The date this event triggered
12% coverage
Newly single change date
lifestyle
The date this event triggered
6% coverage
Valuescore change date
lifestyle
The date this event triggered
71% coverage
Empty nester trigger
lifestyle
6%100%
Indicates that children are no longer present within the household
6% coverage
Trigger: number of credit cards
lifestyle
0>10
Number of Credit Cards in the household after trigger
35% coverage
New adult to file trigger
lifestyle
12%100%
New adult was recently added to the database
12% coverage
New first child 0-2 years old trigger
lifestyle
12%100%
Indicates the presence of a new child between the ages of 0 and 2 within the household
12% coverage
Newly married trigger
lifestyle
12%100%
Indicates that the household is newly married
12% coverage
Newly single trigger
lifestyle
6%100%
Indicates that the household is newly single
6% coverage
Niche switch trigger - change type
lifestyle
24% Decrease
Direction of most recent categorization change in the Niches 4.0 scheme
41% coverage
Niche switch trigger
lifestyle
24% IRA Spenders
New categorization in the Niches 4.0 scheme
76% coverage
Niche switch trigger - date
lifestyle
Date of most recent categorization change in the Niches 4.0 scheme
41% coverage
Trigger: valuescore
lifestyle
24% Best Profit Margin - 760
Credit score proxy value after trigger
71% coverage
Valuescore trigger
lifestyle
53% Increase
Indicates the credit score proxy for the household has had an increase or decrease
71% coverage
Target valuescore 2.0: all marketers
lifestyle
24% Best Profit Margin - 760
Estimated consumer marketing profitability. This modeled data is derived from credit behavior and leverages demographic and self-reported data.
76% coverage
Target valuescore 2.0: auto finance marketers
lifestyle
18% Best Profit Margin - 760
Estimated consumer marketing profitability for automotive marketers. This modeled data is derived from credit behavior and leverages demographic and self-reported data.
76% coverage
Target valuescore 2.0: bank card marketers
lifestyle
24% Above Average Profit - 725
Estimated consumer marketing profitability for bank card marketers. This modeled data is derived from credit behavior and leverages demographic and self-reported data.
76% coverage
Target valuescore 2.0: retail card marketers
lifestyle
18% Average Profit Margin - 690
Estimated consumer marketing profitability for retail card marketers. This modeled data is derived from credit behavior and leverages demographic and self-reported data.
76% coverage
Vehicle category - suv
lifestyle
6%100%
Household has vehicle category - suv
6% coverage
Vehicle category - trucks
lifestyle
6%100%
Household has vehicle category - trucks
6% coverage
Vehicle insurance renewal month
lifestyle
6% March
Known renewal month of vehicle insurance
12% coverage
Vehicle: make
lifestyle
6% TOYOTA
Make of vehicle registered to household
12% coverage
Vehicle: model
lifestyle
6% RANGER
Model of vehicle registered to household
12% coverage
Vehicle sub category - compact pickups
lifestyle
6%100%
Household has vehicle sub category - compact pickups
6% coverage
Vehicle sub category - mini sport utilities
lifestyle
6%100%
Household has vehicle sub category - mini sport utilities
6% coverage
Vehicle sub category - specialty trucks
lifestyle
6%100%
Household has vehicle sub category - specialty trucks
6% coverage
Vehicle: year
lifestyle
0>2018
Year of vehicle registered to household
12% coverage
Wealth resources
demography
24% $100,000 - $249,999
Estimate of value of savings and investments
76% coverage
Year built
property
0>2017
The year that the house was originally built (see "Effective year built" for last extensive remodel)
53% coverage
Zoning type
property
6% R2
Local municipal zoning codes (e.g. 'R1' = single family residential)
6% coverage
Oldest child's birthdate
demography
18% coverage
Youngest child's birthdate
demography
18% coverage
Proportion of the local population younger than 4
demography
0>25
100% coverage

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