Home decor brand — 2.4X lift, ROAS
story
Using Faraday insights and audiences, this traditional retailer executed a textbook digital transformation strategy.
Overview
Themed lookalike audiences for personalized advertising.
Use persona segments to create Facebook Lookalike Audiences. Personalize the ads they receive.
How does prediction work?You're invited to take a look under the hood.
Faraday Prediction CloudHow it works
Build and analyze your personas
Plug your data into Faraday in a few easy clicks, and after it's enhanced by our enriched third-party data, analyze your new personas — each defined by what makes that particular persona tick.
Analyze and choose a segment
Choose your target audience and work around the insight restrictions of lookalikes to reach new customers.
Let your ad channel build a lookalike
Regardless of your desired ad channel, Faraday's segment lights the way for your lookalike via our enriched third-party data being appended to your new personas.
Build an audience in your marketing channel
Featured stories
Luxury lingerie brand — 43% lift, high-value conversions
story
The brand made the most of the holiday season with portable lookalikes and personalized messaging from Faraday.