Overview

Themed lookalike audiences for personalized advertising.

Use persona segments to create Facebook Lookalike Audiences. Personalize the ads they receive.

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How does prediction work?You're invited to take a look under the hood.

Faraday Prediction Cloud

How it works

  1. Build and analyze your personas

    Plug your data into Faraday in a few easy clicks, and after it's enhanced by our enriched third-party data, analyze your new personas — each defined by what makes that particular persona tick.

  2. Analyze and choose a segment

    Choose your target audience and work around the insight restrictions of lookalikes to reach new customers.

  3. Let your ad channel build a lookalike

    Regardless of your desired ad channel, Faraday's segment lights the way for your lookalike via our enriched third-party data being appended to your new personas.

  4. Build an audience in your marketing channel

    With your lookalikes in hand, craft an audience in your preferred marketing channel, then launch a campaign to deliver personalized content.

Featured stories

Home decor brand — 2.4X lift, ROAS

story

Using Faraday insights and audiences, this traditional retailer executed a textbook digital transformation strategy.

Categories

Acquisition
Personalization

Predictions

Propensity
Persona

Integrations

Paid social

Luxury lingerie brand — 43% lift, high-value conversions

story

The brand made the most of the holiday season with portable lookalikes and personalized messaging from Faraday.

Categories

Acquisition
Personalization

Predictions

Propensity
Persona

Integrations

Paid social
ESP

Featured destinations

Personalized advertising at scale.It's right in front of you. Start with a personalized demo to see exactly how Faraday predictions fit into your stack.

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