Home decor brand — 2.4X lift, ROAS
Using Faraday insights and audiences, this traditional retailer executed a textbook digital transformation strategy.
Use persona segments to create Facebook Lookalike Audiences. Personalize the ads they receive.
How does prediction work?You're invited to take a look under the hood.
Faraday Prediction CloudPlug your data into Faraday in a few easy clicks, and after it's enhanced by our enriched third-party data, analyze your new personas — each defined by what makes that particular persona tick.
Choose your target audience and work around the insight restrictions of lookalikes to reach new customers.
Regardless of your desired ad channel, Faraday's segment lights the way for your lookalike via our enriched third-party data being appended to your new personas.
With your lookalikes in hand, craft an audience in your preferred marketing channel, then launch a campaign to deliver personalized content.
Home decor brand — 2.4X lift, ROAS
Using Faraday insights and audiences, this traditional retailer executed a textbook digital transformation strategy.
Luxury lingerie brand — 43% lift, high-value conversions
The brand made the most of the holiday season with portable lookalikes and personalized messaging from Faraday.