Overview

Themed lookalike audiences for personalized advertising.

Use persona segments to create Facebook Lookalike Audiences. Personalize the ads they receive.

How does prediction work?You're invited to take a look under the hood.

Build and analyze your personas
Plug your data into Faraday in a few easy clicks, and after it's enhanced by our enriched third-party data, analyze your new personas — each defined by what makes that particular persona tick.
Analyze and choose a segment
Choose your target audience and work around the insight restrictions of lookalikes to reach new customers.
Let your ad channel build a lookalike
Regardless of your desired ad channel, Faraday's segment lights the way for your lookalike via our enriched third-party data being appended to your new personas.
Build an audience in your marketing channel
With your lookalikes in hand, craft an audience in your preferred marketing channel, then launch a campaign to deliver personalized content.