Illustration of a group of people walking around exhibiting behavior

Unified data and AI for predicting customer behavior

Score leads, recommend next actions, forecast spend, detect churn, and more.

Built-in consumer data

The data you need

Gain a panaromic understanding of your customers with 1,500+ consumer attributes on nearly 270 million adults.

Browse included traits

Intuitive prediction

The AI you want

Choose the customer behavior you want to predict. The platform will determine the best method, from GBT to GenAI.

Supported prediction types

AI safety

Predict safely

Built-in bias mitigation, explainable AI, and more.

Responsible AI with Faraday
Example from the Faraday application UI showing that gender appears to be biased and offering a number of options for correcting this bias
Example from the Faraday application UI showing which predictors are the most decisive
Illustration of a crowd of people exhibiting behavior

Stack integrations

AI for your data infrastructure

Faraday integrates with the rest of your stack to ensure your predictions are being incorporated where and when they’re needed.

All integrations
Illustration showing Faraday's integration with services like Google Cloud, AWS, Azure, Snowflake, Shopify, Salesforce, Klaviyo, and Hubspot

NEW Powered by Faraday — for software teams

Quickly ship the predictive features your users crave

Developer ready

Prediction API.

Powerful, ergonomic API for easily predicting customer behavior. Build and ship fast.

API reference

Identity resolution

Get connected.

Combine data from your sources for the most accurate predictions possible.

Faraday Identity Graph

Deployment options

Our cloud or yours.

Use our secure hosted option (deploys daily!), or launch on your private cloud.

Contact us

Security & privacy

Secure and private.

SOC-2, NIST 800-53, CCPA, HIPAA, and more to keep your data safe.

Our security

Prediction recipes

Let's get building

Zapier logoNew

Try predictions in your workflows with our Zapier plugin