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The Faraday Identity Graph (FIG) contains 1,400+ verified data points covering 240 million U.S. adults and their household — including full historical timelines most consumer datasets don't offer. Here's what's in it, how it's built, and what it unlocks.

Robin Spencer & 

Ben Rose

on Jun 30, 2026

Learn how a real-time automotive sales intelligence platform embedded Faraday's consumer data into its AI co-pilot — giving automotive BDC reps a real-time psychological profile and call script for every incoming lead, without building data infrastructure from scratch.

Robin Spencer & 

Ben Rose

on Jun 23, 2026

Learn how a leading auto dealer marketing platform closed the consumer context gap in its AI product — embedding Faraday to power individualized predictions for every account it serves, without building a data science team.

Robin Spencer & 

Ben Rose

on Jun 22, 2026

Faraday uses holdout testing to validate custom predictive data before you commit, ensuring it delivers real, measurable results.

Robin Spencer & 

Ben Rose

on Jun 21, 2026

Learn how a leading subscription box company replaced rigid manual product rules with a two-sided recommendation engine built on Faraday's customer context — boosting revenue per customer, reducing churn, and generating 5x monthly ROI.

Robin Spencer & 

Ben Rose

on Jun 20, 2026

Learn how Boll & Branch used the Faraday Identity Graph to move beyond generic demographic segments, build data-driven personas that revealed a surprising high-value customer, and generate a 30% lift in email conversion rates.

Robin Spencer & 

Ben Rose

on Jun 19, 2026

Learn how Advia Credit Union used Faraday’s consumer data to get the context they needed on their member base, which allowed them to navigate fair lending compliance and generate $2.7M in new auto loans in 90 days.

Robin Spencer & 

Ben Rose

on Jun 18, 2026

Faraday and outboundIQ helped American Standard shift lead scoring from a simple top-of-funnel blocker to a full-funnel routing optimizer, boosting contact rates from 5.56% to 20% and driving 3x higher conversion for high-score leads.

Robin Spencer

on Jun 17, 2026

Learn how marketing agencies use Faraday to deliver proprietary predictive insights their competitors can't match — and how one agency drove a 17% lift in repeat purchases by discovering their client's audience was nothing like they assumed.

Robin Spencer & 

Ben Rose

on Jun 16, 2026