Talking to your lead vendors about AI-driven lead optimization

So, you’ve signed up for Faraday’s lead rejection. Great choice—your bottom line will thank you.

Our lead rejection helps customers buy smarter, not necessarily buy less. With AI agent-powered filtering based on real conversion data, you're now able to pass on leads that aren't likely to perform—and reinvest in the ones that are. It’s a win for your marketing efficiency, your conversion rate, and your budget. But if you're working with third-party lead sellers, they might have questions when they see the change go into effect. That’s totally fair—and totally manageable.

Because we’re all about making this process as smooth as possible, we’ve also thought about the vendor side of the equation. So to keep things streamlined from end to end, we’ve pulled together a few talking points you can use if (or when) they ask what’s changed. Think of it as your lead vendor cheat sheet: no awkward conversations, just clear communication.

Talking points to use with lead sellers

1. We’re using AI agents to improve our lead buying. Machine learning models help us predict which leads are most likely to convert, based on real conversion data.
2. This helps us buy more effectively, not necessarily buy less. We’re reallocating the budget from lower-probability leads to higher-probability ones so we’re still investing in leads, just more strategically.
3. Stronger conversion rates mean a stronger partnership. By improving our success rate, we can continue to grow and buy more leads from you over time.
4. If we pass on certain leads, it’s about efficiency, not cutting spend. Our goal is to optimize performance, which ultimately benefits both of us.
5. Better results for us mean more long-term business for you. The more effective our lead buying is, the more we can reinvest in your leads and scale our partnership.
6. We can share insights on which attributes make a good lead. If you are looking to improve your sourcing strategies, we can share details on the top attributes we see as having positive or negative correlation with a lead converting.

In conclusion

Making the switch to smarter lead buying doesn’t have to mean friction with your partners. In fact, it’s an opportunity to build stronger, more aligned relationships based on performance and transparency.

If you ever need help communicating with vendors—or want to dig into the data behind what’s working—we’ve got your back. The goal is simple: better leads, better results, better outcomes for everyone involved.

Please reach out if you have any other questions. We’d love to hear from you!