Visitor Context: identify and score your website visitors

Visitor Context identifies people who visit your website without filling out a form, then adds Faraday's consumer context to each one. Identified visitors become known contacts in Faraday, so you can score them, assign personas, suppress your existing customers, and send the visitors worth reaching to your mail vendor, CRM, or ad platform.

To set it up, create a Faraday Pixel dataset and add the tag from its Definition tab to your site, usually through your tag manager. There are no databases or credentials to connect. Faraday can also create a website_event event stream and a cohort of your site's visitors for you. Visitors arrive in batches, not in real time, and Visitor Context works on websites only.

The tag runs only where your consent tools allow it. Visitors who can't be identified stay anonymous and are never delivered, and each brand's visitor data stays in its own Faraday account.

Visitor Context is available now. To get access, contact your account team or talk to sales. To get started, read the Visitor Context docs and see how to install the Faraday Pixel.