Faraday pricing

Start with credits.
Scale with a partner.

Faraday pricing comes in two tiers: pay-per-credit consumer data enrichment with Faraday Pro, or a custom Faraday Enterprise plan built around your unique business needs, use cases, and data.

Faraday Pro

Data on demand. Connect to Claude, ChatGPT and more.

Starts at$0.05/ credit

Data point (income, home value)
1 credit
Contact info (email, phone, address)
3 credits
Custom prediction (likely to buy)
10 credits

Only pay for matches. Credits never expire. Volume pricing as low as $0.00625 per credit.

Faraday Enterprise

We build custom plans that fit your data and support needs.

Custom

  • Start with an analysis of your funnel
  • Models trained on your own outcomes
  • Delivered into your stack, with hands-on support
“Honestly, I thought we might end up cutting you… Fast forward, and now you’ve become the nucleus of our customer journey.”
Marketing Leader, National Home Service Brand
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Faraday pricing FAQ

How much does Faraday cost?

Faraday Pro starts at $0.05 per credit, with volume pricing as low as $0.00625 per credit. A data point like income or home value is 1 credit, contact info is 3, and a custom prediction is 10. Faraday Enterprise is priced to fit your data and support needs. Talk to sales to learn more.

How much does a data append cost with Faraday?

With Faraday Pro, appending a data point like income or home value to a record costs 1 credit, and contact info costs 3. Credits start at $0.05 and go as low as $0.00625 with volume. You only pay for matches, so records we can’t match cost nothing.

How does Faraday’s pay-per-match pricing work?

You buy credits and spend them only when we match a record: 1 credit for a data point, 3 for contact info, and 10 for a custom prediction. If we don’t have the data for a record, it’s a blank, and blanks are free.

What’s the difference between Faraday Pro and Faraday Enterprise?

Both run on the same data. Pro lets you pull it on demand and connect it to tools like Claude and ChatGPT. Enterprise is a partnership, starting with an analysis of your funnel and including models trained on your own outcomes, delivered into your stack with hands-on support.

What’s included with Faraday Enterprise?

A dedicated context consultant who helps with activation, modeling strategy and ongoing support, plus models and audiences built from your full event history. It’s an annual engagement. Talk to sales to learn more.

Can I build predictions with Faraday Pro?

Yes. You can build propensity and persona models in Pro. A custom prediction, like likelihood to buy, costs 10 credits.

Do credits expire?

No. Credits never expire, and you aren’t charged for blanks, meaning records where we don’t have the data.