Reach new movers before they choose their new favorites
- 30308
- 0
- 30306
- 0
- 30307
- 0
- Total
- 0
People shop differently when they move
11.8% of Americans moved
That is about one in eight people in 2024.
U.S. Census Bureau, American Community Survey 2024$21,306 in the first year
In the first year after closing, buyers of new homes spend $21,306 on appliances, furnishings, and property alterations, four times what non-moving owners spend. Buyers of existing homes spend $10,924, twice as much.
NAHB analysis of the BLS Consumer Expenditure Survey, 2022A decade or more
Home sellers had owned their home for a median of 11 years before selling, and buyers now expect to stay 15 years. Providers selected in the first few months tend to maintain that relationship with the home buyer for a decade or more.
NAR 2025 Profile of Home Buyers and Sellers
What the mover lists include
New movers every week
The people who just moved into your ZIP codes, sent to you weekly.
A heads-up before a customer moves
Know when one of your own customers is about to move, so you can reach them first.
Ranked and ready to use
Each mover ranked by how likely they are to buy from you, sent to your ads, CRM, or mail house.
Explore your markets
Observed across the country, last 365 days
- Homes listed
- 2,027,900
- Homes under contract
- 2,532,510
- People moved in
- 10,715,520
What you will see across your ZIP codes
- How many homes were listed
- How many homes are under contract
- How many people moved into your area
- Which ZIP codes are busiest in your service area
Frequently asked questions
What counts as a mover?
Three separate signals are observed by destination ZIP code: a home listed for sale, a home under contract, and a person who finished a move in. They are not one group of people moving through steps, so the three counts do not add up or flow into each other.
Which periods do the counts cover?
Each count covers the last 30, 90, or 365 days, counted back from the last day the source observed. The results show the observed date range.
Where does the mover data come from?
Faraday gets mover data from a data partner that tracks home listings, contracts and completed moves across the US. The results show the dates each signal covers.
Why do some ZIP codes show <10?
Zero stays zero, counts under ten are withheld, and everything else is rounded to the nearest ten. A total that includes a withheld ZIP code is a floor, so it shows as "at least" that many. Figures describe observed activity, not a forecast.
Does the report show who moved?
No. The report ships one count per ZIP code and period, computed ahead of time. No person-level data is on this page.
Why do you ask for my email?
Faraday asks for your email before showing the counts for your ZIP codes, then records that email and the ZIP list so sales can follow up.
How do I get the movers, not just the count?
Faraday can send you the households behind these counts: weekly lists of movers landing in your ZIP codes, and a heads-up when one of your own customers is about to move. Faraday can also score those people for how likely they are to buy from you, then send the list to your ads, CRM, or mail house. Talk to sales.
How much does it cost?
The ZIP report is free. For the households behind the counts, talk to sales about pricing.