Learn more about your site visitors, even those who never filled out the form

Visitor Context identifies the people browsing your website anonymously and gives you the context and scores to determine which ones look like your best customers, so your brand can reach them while they’re still interested.
See how it works

100 visitors to your website

Example

Today

4you know by name. The rest left without a trace.

With Visitor Context

25you know by name, and 5 look like your best customers.

  • Filled out a form
  • Looks like your best customers
  • Good fit
  • Not a fit
  • Unknown
More than a name

Get a full consumer profile and a score for each visitor, not just a name

Most visitor identification tools give you a name and an email. Visitor Context enables you to see who the person is, whether they’re a good fit, and how likely they are to buy.

  1. The visit
    • Visited your site
  2. Identity
    • Dana R.
    • dana.r@…
    • Portland, OR
  3. Who they are
    • Homeowner
    • 35–44
    • $100k–$150k
    • 2 kids
  4. Fit and intent
    • Top 6% likely to buy
    • Persona: research-first upgrader
How it works

One tag on your site. Faraday helps you do the rest.

  1. 1Your web team

    Add the pixel

    One tag in your tag manager, behind your consent banner. No databases, APIs, or credentials.

  2. 2Faraday

    Identify visitors

    A third-party identity partner tries to match every visitor to a real person. Unmatched visitors stay anonymous.

  3. 3Faraday

    Add context

    Each match gets a consumer profile and a score from your existing Faraday predictions.

  4. 4You

    Reach them

    Send the visitors you want through Faraday’s API or into your email, ads, direct mail, or CRM.

Integrations

Put identified visitors to work in the tools you already use

Send identified visitors to your email, ads, CRM or direct mail, or pull them from the Faraday API.
klaviyofacebookgoogle adssalesforcehubspotlobiterablesalesforce marketing cloudmarketolinkedin adspinterest adstiktoksegment
How brands use it

Smarter follow-up, prioritization and retargeting

  • Follow up first with the visitors most likely to buy

    Reach the visitors who look most likely to buy soon after they visit, instead of waiting for a form fill that never comes.

  • Focus on the right visitors

    Prioritize visitors who look like your best customers, and skip the ones who aren’t a fit.

  • Retarget visitors with context

    Send identified visitors to your ads, email, or direct mail, with the context to personalize each one.

240M+US adults in Faraday’s consumer profiles

1,400+data points on each person

1 tagfor your web team to install

Privacy

Your consent rules decide when the pixel fires

Data is encrypted, kept separate for each client, and deleted at contract end or on request.

What the pixel collects

  • That someone visited your site
  • For matched visitors only: name, address, email, and phone, where available

What it never collects

  • Form inputs
  • Passwords or credentials
  • Payment information
  • Health information
  • Fires only with consent
  • Honors Global Privacy Control
  • Unmatched visitors are never delivered
  • Your suppressions apply before sending
“Your website is full of people raising their hand. Knowing their name is only the start. With Faraday’s context on top, brands can reach out to each of them in the right way with a personalized message.”
Andy RossmeisslCEO and co-founder, Faraday
Sign up

Find out who’s on your site

Existing Faraday clients have access now. New to Faraday? Reach out to talk to one of our context consultants.

Frequently asked questions

What is Visitor Context?

Visitor Context identifies anonymous visitors to your website and adds Faraday's consumer context to each one: who they are, whether they're a good fit, and how likely they are to buy.

How are visitors identified?

Faraday works with a third-party identity partner that tries to match every visitor to a known person through a consented identity network. Visitors who can't be matched stay anonymous and are never delivered.

How many of my visitors will be identified?

It depends on your site and traffic. Browsers and ad blockers limit how many visitors can be recognized.

What does my team need to do?

Add one tag through your tag manager, put it behind the right consent category, and allowlist the pixel domains if your site uses a Content Security Policy. Faraday tests it with you in staging before it goes live.

Is it real time?

Not yet. Currently new visitors appear in Faraday in hourly batches. Real-time notification of visitors, along with their context, is coming soon—let us know if you want to join the beta.

Does it work in mobile apps?

Not yet. Visitor Context works on websites only.