Match every customer to their nearest location

Nearest Location finds the closest of your locations for each person, and the distance to it. Put the right location on every mailer, and spend on people close enough to visit.
See how it works
Northgate CommonsRiverside PlazaElm Park Center
By ZIP code
Example data
The problem

A ZIP code is a poor guess at someone's closest location

Traditionally, most location targeting has matched each customer to a store by ZIP code.

  • Wrong location on the mailer

    A ZIP code can point someone to a location that is farther away than another one.

  • Same price regardless of distance

    You can pay as much for a lead 40 miles away as for one 4 miles away.

  • Spend on people who never come in

    People who live too far to visit seldom buy in person.

How it works

Add your locations once, and Faraday measures every distance.

  1. 1

    Add your locations

    Upload a CSV, or connect your data warehouse or cloud storage. Give each location an address or a latitude and longitude, and a unique ID.

  2. 2

    Measure the distance

    Faraday finds each person's closest location and how far away it is.

  3. 3

    Get it with your scores

    The nearest location and its distance arrive with the lists and scores you already get from Faraday.

  4. 4

    Reach people near a location

    Build a list of everyone within a set distance of one location, or of all of them.

Beyond proximity

Enrich everyone near your locations

Finding the people near a location is only half of it. Faraday also fills in who each of those people is, so you can decide who's worth reaching and what to say to them.
One person near Elm Park CenterElm Park Center · 2.6 miExample data

Identity and contact info

Name
Dana Whitfield
Mailing address
418 Linden Ave
Email
d.whitfield@example.com
Phone
(555) 014-2286

Consumer profile

Age
35 to 44
Household income
$100k to $125k
Homeownership
Owner
Life stage
Family with young children

Predictive scores

Likely to buy
91st percentile
Estimated creditworthiness
Good
Use cases

Point every mailer, ad, and lead to the right location

  • Put the right location on mail

    Direct mail teams print each person's closest location on the mailer.

  • Pay for leads who can visit

    Lead buyers use the distance to spend more on people near a location and less on people far away.

  • Promote one location

    Marketers reach everyone within a set distance of one location, for example for a grand opening.

  • Welcome new movers

    When someone moves near a location, you know it is now their closest one and can welcome them.

Sign up

Set up Nearest Location with a Faraday expert

Nearest Location is live now. It works with the predictions and lists you already get from Faraday. Request access, and a Faraday expert will set up your locations with you.

Frequently asked questions

What data do I need?

A list of your locations. Give each one a street address, city, state and ZIP, or a latitude and longitude, and a unique ID.

Do I need latitude and longitude?

No. Faraday converts addresses to map points. Latitude and longitude give the most exact distance.

Is the distance in miles or meters?

You choose. The default is meters.

Can I use only some of my locations?

Yes. Give each location details like store type or region, and filter on them, for example flagship stores only.

What happens when we open or close a location?

Connect your location list from your data warehouse or cloud storage, and Faraday keeps it current. An uploaded CSV stays as you uploaded it.

Can a location be an area, like a delivery zone?

Yes. Faraday then measures the distance to the nearest edge of the area.

Why does each location need a unique ID?

Faraday uses the ID to tell locations apart. Two locations with the same ID cause an error. Use your store ID if it is unique, or a random ID.

How much does it cost?

Talk to sales for a price. Nearest Location is an add-on to your Faraday use cases.