Faraday now shows which US households just moved into your service area, and flags your own customers who look likely to move soon. A move resets where a household shops, so reaching new movers while they're still picking providers gives you the best chance of winning them.

You can get weekly lists of the movers landing in your ZIP codes, ranked by how likely each one is to buy from you and sent to your ads, CRM, or mail house. Existing customers can also add mover data through the API, real-time lookups, or recurring deliveries.

To see how many people moved into your area, paste your ZIP codes into the free report on the [New mover data page](/features/new-movers). To get started, contact your account team or [talk to sales](/talk-to-sales).