Overview

Effective call centers make all the difference.

This solar installer needed a better way to find and prioritize the best leads at theirs.

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The solar installer and Faraday

Predictive lead scoring.

The simplest way to improve call center performance.

Like many companies, this solar installer gets lead lists from aggregators and relies on its call centers to set up on-site assessments. But not all leads are created equal, and pinpointing the high-value ones can quickly become a challenge.

With Faraday, the solar installer started to score all their leads on a regular basis, using proven machine learning models to determine which leads were most likely to convert. This allowed their call centers to prioritize valuable leads with a high degree of accuracy. Soon, conversion rates began to soar.

Download the full case study for an in-depth look at this solar installer's story.

1.9X lift

Lead conversion.

Predictive lead scoring enabled the call center to deliver the best leads to the best reps, resulting in higher conversion rates and improved rep efficiency.

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Brands.

Connect with your customers like never before. Since 2012, Faraday has helped hundreds of brands find their edge through responsible data and ethical AI.

Solar Installer's Use Cases

Customer profiles

Use Case

Online behavior is misleading. Basic demographics don't cut it. With Faraday, you can reach a level of insight that most brands only dream of.

Categories

Insights

Predictions

Persona
CLV
Propensity

Integrations

Faraday

Lead scoring

use case

Predictive lead scoring done right. Get lead scores generated with a combination of first- and third-party data in your systems.

Categories

Acquisition

Predictions

Propensity
Persona

Integrations

CRM
ESP

Their Integrations

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