Marley Spoon story

Churn prediction is a tough nut to crack.

But Marley Spoon, a subscription meal service, knew it was key to sustainable growth.

image

Marley Spoon and Faraday

How do you put a number on churn risk?

Predictive models can score every customer.

Marley Spoon, Martha Stewart's meal delivery company, operates on a subscription model — making retention a focal point of their growth strategy. Higher churn rates were making it more difficult to cover acquisition costs and scale revenue, and Marley Spoon wanted a better approach to churn prediction than traditional rules-based segmentation.

With Faraday, they were able to do just that. Faraday created a churn prediction model using a combination of first- and third-party data, and a comparison of Marley Spoon’s traditional approach to the Faraday churn model revealed a 5X improvement in churn prediction when using the predictive model.

Download the full case study for an in-depth look at Marley Spoon's story.

5X lift

Churn prediction.

Faraday's predictive model was five times more accurate than Marley Spoon's old method of identifying churn risk, allowing them to better personalize outreach and prevent lost revenue.

imageimage
Brands.

Connect with your customers like never before. Since 2012, Faraday has helped hundreds of brands find their edge through responsible data and ethical AI.

Marley Spoon's Use Cases

Customer profiles

Use Case

Online behavior is misleading. Basic demographics don't cut it. With Faraday, you can reach a level of insight that most brands only dream of.

Categories

Insights

Predictions

Persona
CLV
Propensity

Integrations

Faraday

Proactive retention

Use Case

Predict your customer's churn risk before they're even a customer—then base your engagements on their score.

Categories

Engagement

Predictions

Propensity

Integrations

ESP
CRM
Database

Their Integrations

More retail & e-commerce stories

Cabot Creamery — Omnichannel market expansion

story

Using customer insights, market sizing, and geotargeting, this dairy co-op plans to expand into new markets.

Categories

Insights
Acquisition

Predictions

Propensity
Persona

Integrations

ESP
Faraday

Burrow — 1 in 3 sales coordinated using Faraday predictions

story

Using Faraday to its fullest potential, Burrow improved brand alignment and optimized every facet of its omnichannel strategy.

Categories

Insights
Engagement

Predictions

Propensity
Persona
CLV

Integrations

Paid social
ESP