5 questions Ask Faraday can answer about your customers

Ask Faraday answers questions about your customers from inside the AI assistant you already use. It draws on data about more than 240 million US adults from the Faraday Identity Graph, plus the customer data you already have in Faraday, and returns real numbers in seconds.

The most useful questions are comparisons. Any search engine can tell you the median household income in Ohio. Ask Faraday can tell you whether your Ohio customers earn more than their neighbors, and which Ohio ZIP codes are full of households like them that haven't bought from you yet.

Here are five questions to start with. Copy the prompts, swap in your own details where you see [brackets], and keep asking follow-ups.

Before you start

Make sure Ask Faraday is connected to Claude or ChatGPT. If it isn't yet, our launch post walks through setup, which takes about five minutes. Prompts about your own customers use the files already in your Faraday account, so if a prompt mentions a group you haven't uploaded yet, like your leads, add that file first. Every answer has to describe at least 50 people, which keeps individuals private.

1. Know who really buys from you

You're planning next season's campaign, and the persona doc everyone works from is two years old. Before you write a single brief, check whether the picture still holds. A comparison with the US population shows exactly where your customers stand out, and by how much.

"I'm planning our [spring] campaign and want to check our assumptions about who buys from us. Compare my customers with the US population on [age, household income, homeownership, and household size]. Show me the attributes where they stand out most, and flag anything that seems surprising for a company that sells [consumer goods]."

2. See how customers differ from their neighbors

You already sell in Columbus, Phoenix and Charlotte. But not everyone in those cities is a fit, and your ads don't know the difference. A comparison with the whole country shows who your customers are. A comparison with their neighbors shows what sets them apart from people in the same towns who haven't bought from you yet. Those differences tell you who to target in places where you already have a foothold.

"Compare my customers with the people who live in the same ZIP codes but haven't bought from us. Look at [household income, age, homeownership, and household size]. Where are the biggest differences?"

3. Find out what separates leads from buyers

Your lead reports tell you how many leads came in and how many converted. They don't tell you who the leads that never bought actually are. If those people look different from your customers, that's a clue about where your targeting or your offer is falling short.

"Compare our leads who never became customers with the leads who did. Look at [household income, age, and homeownership]. What stands out, and what would you change about who we target?"

4. Find your next market

Expansion decisions usually start with a map and a hunch. Ask Faraday can replace the hunch with a count: where people like your customers live, and where you haven't reached them yet.

"Using the traits where my customers stand out most, which [states] have the most households with those traits but the fewest customers today? Rank the top 10 and show me how many of those households live in each."

Then narrow it down to places your team can target:

"Now break the top three [states] down by ZIP code. Which 10 ZIP codes have the most of those households?"

You don't need any of your own data to size a market. A home services company weighing a new region could start with "How many homeowners in [the states we're considering] have homes built before 1980, and what's their household income range?"

5. See how your customer base is changing

Customer bases drift. A new channel, a price change or a new product line can shift who buys from you without anyone deciding it should. Comparing your newest customers with your longtime ones shows whether that's happening. One thing to keep in mind: Ask Faraday describes people as they are today, not as they were when they first bought. So compare traits that rarely change, like education, rather than age or income, which drift on their own over time.

"Compare customers who first bought from us in the last year with customers who first bought [three or more years ago]. Look at [education, homeownership, and the states they live in]. What has changed?"

Try these questions on your own customers

The fastest way to see what Ask Faraday can do is to use it on something your team is actually deciding. Pick a campaign, a budget or a market you're weighing this month, and before the meeting where it gets decided, ask Ask Faraday the question you'd want answered. The prompts above are a good place to start.

If a prompt doesn't return what you expected, or you want help shaping a question for your team, reach out to your account team. And if an answer changes a plan, tell them. We want to hear about it.