Introducing Ask Faraday: Real answers about American consumers, from Claude, ChatGPT, and more
Ask Faraday lets teams query Faraday's US consumer data from their AI assistant, so they can size markets, build ICPs, and act on what they find.
TL;DR: Ask Faraday is a new Faraday capability that lets marketing teams ask questions about the US population from Claude, ChatGPT, and other AI assistants. Answers come from the Faraday Identity Graph (FIG), which covers 1,400+ attributes on 240+ million US adults and their households, plus your own customer data if you add it. Teams can compare any market against their own customers and act on what they find. Ask Faraday is available now in limited release for existing Enterprise customers.
Ask a marketing team why their best customers are their best customers, and the answer you'll usually get will be a hypothesis. Not a bad hypothesis. The behavioral data is all there: clicks, visits, purchases. But none of it tells you who those people actually are. So the questions that shape strategy get answered with intuition or aggregated survey data. Who actually buys from us? What do they actually have in common that our prospects don't? Is the market we're about to enter full of people who actually look like them, or empty?
That's the context gap, and today we're launching something to help close it.
Ask Faraday lets you ask questions directly of Faraday's US consumer data, and your own customer data, from Claude, ChatGPT, or another major AI assistant. Ask about the American population in plain language, see how any market compares to your own customers, and turn what you learn into smarter decisions: the right offer, the right timing, and the right products for the right people.
From analyst project to a question you can type
For years, Faraday's clients have relied on our team to answer questions like who buys from them and where to find more of those people. For instance, one major home services company used Faraday's analysis to identify its strongest markets and doubled down on them. A high-end jewelry brand used it to choose new store locations.
That work drove real value, but it took analyst time and plenty of back-and-forth. Ask Faraday lets anyone on your team do that work themselves. From the AI assistant they already use, they can ask a question, compare the answer to your customers, and act on what they find, without waiting on an analyst.
How it works
1. Ask
Any question about the US population, in plain language, from inside the assistant the team already uses (Claude, ChatGPT, Gemini, etc.). For example:
- What's the household income by county?
- What's the ratio of women to men across the Northeast?
- How many homes in Arkansas were built before 1980?
- How many roofs are there in Maine, and what are they made of?
Answers come from Faraday's identity graph. It covers more than 240 million US adults and their households, with 1,400+ curated attributes.
2. Compare
Ask the same question about your own customers. Ask Faraday compares the two and shows which attributes your customers have more or less of than the market. It's the difference between knowing what a market looks like and knowing whether it looks like the customers you already win.
3. Act
The assistant that answers your questions also works with the rest of Faraday, so it can help you put findings to use right away:
- If one segment mostly buys on promotion, send those people deals.
- If another only shops around the holidays, reach them then.
- If people with certain traits buy certain products more often, promote those products to people like them.
When you're ready, the same conversation can turn those insights into smarter customer lists and campaigns.
4. Integrate
Because Ask Faraday works in your own agent, you can combine it with all of the other MCP tools you depend on. For example, one prompt can pull customer status from HubSpot and run a comparison in Faraday.
Who it's for
| Who | How they use it |
|---|---|
| Marketing teams | Run recurring customer and lead analysis without waiting on an analyst |
| Startups | Check big decisions against real data instead of instinct |
| Strategy and corporate development | Size new categories or regions before moving into them |
Today, understanding your buyers and sizing a market usually means expensive, slow consumer research, or generic AI answers you can't verify. Ask Faraday gives teams of any size a way to build strategy on real data about the people they serve.
Privacy built into the database, not bolted on
Any tool that answers questions about people carries a risk: narrow a question far enough, and an "average" describes a single household. So Ask Faraday rejects any question that could single out an individual. Every result has to be backed by at least 50 distinct people, and requests for person-level records are refused outright. Google BigQuery enforces that rule at the database level, not through a policy or a prompt, so it holds even against a jailbroken assistant or a bug in our own code.
"Every SaaS company is bolting a chat box onto a pile of data and getting back confident answers nobody can check," said Andy Rossmeissl, CEO and co-founder of Faraday. "We let the assistant write real queries against real data, and we let the database refuse the ones it shouldn't answer."
Availability
Ask Faraday is launching in limited release for Faraday's existing Enterprise customers. To request access, contact your account team.
Pricing
Ask Faraday is a $500/month add-on to your Enterprise plan, with unlimited use. To add it, contact your account team. And if you're not yet on Enterprise, you can talk to our sales team.
Frequently asked questions
What is Ask Faraday?
Ask Faraday lets you ask plain-language questions about American consumers and get answers from Faraday's data on 240+ million US adults and their households. You can also compare the market against your own customer base.
Which AI assistants work with Ask Faraday?
Ask Faraday works from inside the assistant your team already uses, including Claude, ChatGPT, and Gemini.
What kinds of questions can I ask?
You can ask about demographics, households, homes, and markets. Examples include household income by county, how many homes in a state were built before 1980, or how your customers differ from the broader market.
How does Ask Faraday protect consumer privacy?
Every result must be backed by at least 50 distinct people. The database itself enforces this rule, so a question narrow enough to single out one person is rejected. Requests for individual person-level records are refused outright.
Who is Ask Faraday for?
It's for marketing teams running customer and lead analysis, startups making early strategy decisions, and strategy and corporate development teams entering new categories or regions.
How do I get access?
Ask Faraday is in limited release and currently available to existing Enterprise accounts. For access, contact your account team. And if you're not yet on Enterprise, you can talk to our sales team.
Robin Spencer
Robin Spencer is Faraday’s COO, leading all of our client-facing teams—from sales to customer success. Her mission is simple: help consumer businesses uncover where data can meaningfully improve (and profitably accelerate) the customer journey. Robin brings experience from Accenture, Google, and Clearbit (acquired by HubSpot), where she focused on using data to drive real, measurable business outcomes. When she’s not geeking out about data and operational strategy, you’ll find her tending her cut-flower garden, knee-deep in a creative project, or wandering in the woods nearby.
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