Unlocking the power of the Faraday Identity Graph (FIG)

In the world of predictive analytics, data is everything. The more accurate, comprehensive, and up-to-date your data is, the better your models perform. That’s where the Faraday Identity Graph (FIG) comes in—a massive, carefully curated dataset designed to help businesses make smarter decisions with ease.

What is the Faraday Identity Graph?

The Faraday Identity Graph is a powerful combination of multiple data sources, meticulously cleansed, de-duplicated, and feature-engineered to create one comprehensive dataset. It consists of 1,500 datapoints covering virtually all U.S. adult consumers and their households, offering a deep well of insights into demographic trends, property ownership, life events, financial indicators, and more.

And what’s even better is that it comes built-in with our services.

So where does the data come from?

We partner with best-in-breed data providers like Epsilon to compile a rich dataset that encompasses:

• Demographic information (age, education, income, etc.)
• Property details (homeownership, property value, etc.)
• Life events (moving, marriage, new child, etc.)
• Financial indicators (credit attributes, equity, etc.)
• Buying patterns (how they spend across dozens of categories)
• Shopping behavior (e.g. in-store vs online)

By combining multiple premium data sources, we eliminate the need for businesses to juggle multiple vendors—saving them time, effort, and money.

How frequently is the data updated?

The Faraday Identity Graph is updated regularly throughout the year as we receive new data from our vendors. The frequency of updates varies based on data type, but customers can rest assured that the data contained in our graph is as up to date and relevant as possible to ensure the most accurate and useful predictive datapoints.

Can I buy the data directly?

Yes! We offer direct data licensing, allowing businesses to purchase cleansed, consolidated, and competitively priced data. If you're looking for a variety of data sources, without the hassle of amalgamation and the time and expense of working with a range of vendors, we should talk—it’s likely we can save you all that time and money by bundling everything you need into one seamless package, and since we already made that package, you could be accessing that data tomorrow!

How can businesses use this data?

Our clients use the Faraday Identity Graph in a variety of ways but here are two core use cases:

• Data appends: Businesses can purchase specific datapoints to enhance their own internal models and processes.
• Predictive datapoints: We can combine our data with your first-party data to generate powerful datapoints that answer key questions, such as:
  • Where are your best customers? Read about our market opportunity analysis service.
  • Who is most likely to buy? Check out our lead scoring quick start guide.
  • What are they most likely to purchase? Dive into our product recommender system, which predicts the best products or services for each individual.

Whether you're looking for raw data or full-service predictive modeling, Faraday makes it easy to harness the power of data-driven decision-making.

The Faraday advantage

What makes this data even more valuable is access to our team of forward-deployed data science experts. Our team works alongside you to ensure that you are accessing not just the highest quality data, but the right data for your specific needs. With the addition of this service, whether you’re just looking for raw data or full-service predictive support, Faraday gives you everything you need to unlock smarter decisions.

Additionally, Faraday delivers a broad suite of other services like real-time scoring, giving you instant access to dynamic, data-driven insights that enable rapid decision-making and model explainability, ensuring you can trace every prediction back to its data-driven roots—this transparency enhances model trust and guides smarter adjustments.

What's more, with immediate access to this rich data from day one, you can avoid the cold start problem, quickly deploying predictive models without sacrificing accuracy. Lastly, Faraday’s flexible API integration allows you to seamlessly incorporate our data into your existing systems, providing a scalable solution that evolves alongside your needs and analytics workflows.

Questions?

Sounds pretty great right? We think so too. If you want to learn more, reach out to talk to our sales reps or even our data team to learn how Faraday’s data can push your business to the next level!