Data catalog

Amazon prime customer likelihood

Ranks an individual's likelihood of being an Amazon Prime customer, modeled based on whether the individual is an Amazon Prime member that has purchased on Amazon 6+ times in the last 12 months.

Coverage

For how many people does Faraday have a value for this attribute? Depending on the type of attribute, Faraday could know a value for people at the individual level, or infer it based on values it knows for each person's address. Finally, in some cases, we can estimate a value for a person based on what we know about other people in their area.

231,196,884
individuals with known value
+
0
additional individuals with value imputed from their address
+
0
additional individuals with value imputed from their geography
=
231,196,884
individuals with known or imputed value

Time series

Faraday collects observations for this attribute over time. This chart shows how many observations we collected at different times.

Data distribution

Technical details

These technical details describe how Faraday represents this attribute internally.

PropertyValueAPI value
API name
amazon_prime_customer_likelihood
CategoryLifestylefig/lifestyle
UnitRankrank
Type Integerlong
Statistical type Ordinalordinal
Allowed valuesNot applicablenull
Deprecation Not deprecatedfalse
Derivations Modeled["modeled"]
Directionality Higher number means a greater ranked likelihood.

Popularity

How much Faraday's models lean on this attribute.

Industry Popularity rank Average share of weight
Ecommerce28 of 1000.8%
Solar67 of 1940.6%