Cough cold flu remedy brand switcher likelihood
Ranks an individual's likelihood to switch brands of cough, cold, and flu remedies, modeled based on whether the household ever buy cough, cold or flu remedies, and usually buy different brands and are very willing to try different brands. Known or imputed for 125.5 million individuals — 50.3% of Faraday's identity graph.
At a glance
- Coverage today
- 50.3%
- Typical coverage
- 53.0%
- Individuals with a value
- 125.5M
- Median
- 51 rank
- Most values come
- from the person
- Latest collection
- May 1, 2026
Distribution
n = 125,491,220Share of individuals with a known value in each band. The middle 50% falls between 27 and 75 rank, shaded darkest.
P10 means 10% of individuals have a value at or below this one, and P90 means 90% do. P25 and P75 bound the middle half. The median is the middle: half are below it, half above.
Median over time
50 rank49 rank → 50 rank across 12 collections, shaded between P25 and P75. Estimated from a 1% sample of individuals.
Coverage
Latest collection: 229,689,060 individualsCoverage by state
Percentage of individuals in each state with a value.
Coverage over time
50.3% todayShare of individuals holding a value at each monthly snapshot. A value carries forward for one year.
How we arrive at a value
Whether a value was observed on the person themselves, carried from their address, or estimated from the people around them.
- On the person — 100%
- A named person, from a record about that person.
- From address — 0%
- Not used for this attribute — no value is inherited this way.
- From geography — 0%
- Not used for this attribute — no value is inherited this way.
Coverage, in context
Where 50.3% sits on the catalog’s own coverage range.
Higher coverage than 43% of individual-level attributes in the catalog
Freshness
How recently this was collected, and how often a new collection arrives. Each bar is the number of individuals in that collection. Gaps are real — collection is periodic, not continuous.
Change between collections
The share of individuals whose value is different from the previous collection.
of individuals changed value between the two most recent collections — 1.1× the catalog median of 13.5%.
Contribution ledger
12 ingestions
1 authority contributed since Mar 2024.
| Observed | Ingested | Count | ID |
|---|---|---|---|
| 2026-05-01 | 2026-09-10 | 266,506,942 | c5492806… |
| 2026-03-01 | 2026-07-01 | 264,096,977 | 1181277b… |
| 2026-02-01 | 2026-07-02 | 264,777,400 | af53c569… |
| 2025-12-01 | 2026-08-11 | 268,508,091 | 84d6a1c5… |
| 2025-11-01 | 2026-08-11 | 268,299,874 | a071c538… |
Technical details
- API name
- cough_cold_flu_remedy_brand_switcher_likelihood
- Category
- fig/lifestyle
- Type · unit
- Integer · rank
- Statistical type
- ordinal
- Allowed values
- null
- Derivations
- null
- Directionality
- Higher number means a greater ranked likelihood.
- Deprecation
- false
In a payload
{
"attributes": {
"cough_cold_flu_remedy_brand_switcher_likelihood": 51
}
}