Average lifetime purchase value quintile
Ranks an individual into five tiers based on average spending per 12-month period across all captured purchase channels and categories (excludes mortgages, rent, and loan payments). Known or imputed for 142.6 million individuals — 55.4% of Faraday's identity graph.
142,628,659 people have this value. You only pay for people we match.
At a glance
- Coverage today
- 55.4%
- Typical coverage
- 55.7%
- Individuals with a value
- 142.6M
- Median
- 3 quintile
- Most values come
- from the person
- Latest collection
- Jun 1, 2026
Distribution
n = 142,628,659Share of individuals with a known value in each band. The middle 50% falls between 2 and 4 quintile, shaded darkest.
P10 means 10% of individuals have a value at or below this one, and P90 means 90% do. P25 and P75 bound the middle half. The median is the middle: half are below it, half above.
Median over time
3 quintile3 quintile → 3 quintile across 12 collections, shaded between P25 and P75. Estimated from a 1% sample of individuals.
What the delivered codes mean
5 codes
- 1
- 0-20%
- 2
- 21-40%
- 3
- 41-60%
- 4
- 61-80%
- 5
- 81-100%
Coverage
Latest collection: 223,305,428 individualsCoverage by state
Percentage of individuals in each state with a value.
Coverage over time
55.4% todayShare of individuals holding a value at each monthly snapshot. A value carries forward for one year.
How we arrive at a value
Whether a value was observed on the person themselves, carried from their address, or estimated from the people around them.
- On the person — 100%
- A named person, from a record about that person.
- From address — 0%
- Not used for this attribute — no value is inherited this way.
- From geography — 0%
- Not used for this attribute — no value is inherited this way.
Coverage, in context
Where 55.4% sits on the catalog’s own coverage range.
Higher coverage than 42% of individual-level attributes in the catalog
Freshness
How recently this was collected, and how often a new collection arrives. Each bar is the number of individuals in that collection. Gaps are real — collection is periodic, not continuous.
Change between collections
The share of individuals whose value is different from the previous collection.
of individuals changed value between the two most recent collections — 2.3× steadier than the catalog median of 16.0%.
Contribution ledger
14 ingestions1 authority contributed since Jul 2023.
| Observed | Ingested | Count | ID |
|---|---|---|---|
| 263,433,649 | 74d6c94c-8e2b-48fe-a704-50c99ad3cdde | ||
| 266,506,942 | c5492806-a892-460e-aba1-ee78ffb29c5b | ||
| 264,096,977 | 1181277b-b751-4a59-aae1-101fa3f55375 | ||
| 264,777,400 | af53c569-4fe2-4282-975b-4cbf5f85692d | ||
| 268,508,091 | 84d6a1c5-d142-4a4d-9cb3-902de4c82c30 | ||
Related attributes
Attributes whose descriptions are closest to this one.
Use it in the API
Send an email, phone, or address. Get Average lifetime purchase value quintile back in real time.
- Add
average_lifetime_purchase_value_quintileto a project. - Send an email, phone, or address to the project's append endpoint. The response carries Average lifetime purchase value quintile for the matched person.
curl -X POST 'https://api.pro.faraday.ai/v1/projects/YOUR_PROJECT_ID/append' \
-H 'Authorization: Bearer YOUR_API_KEY' \
-H 'Content-Type: application/json' \
-d '{
"email": "jane.doe@example.com"
}'→ {"attributes":{"average_lifetime_purchase_value_quintile":"41-60%"}}Technical details
- API name
- average_lifetime_purchase_value_quintile
- Category
- fig/lifestyle
- Type · unit
- Integer · quintile
- Statistical type
- ordinal
- Allowed values
- null
- Derivations
- Observed
- — the attribute is directly observed.
- How values combine
- Read from a single source field.
- Directionality
- Higher percentage means higher relative spending in this activity.
- Deprecation
- false