Average lifetime purchase value quintile
Ranks an individual into five tiers based on average spending per 12-month period across all captured purchase channels and categories (excludes mortgages, rent, and loan payments).
Coverage
For how many people does Faraday have a value for this attribute? Depending on the type of attribute, Faraday could know a value for people at the individual level, or infer it based on values it knows for each person's address. Finally, in some cases, we can estimate a value for a person based on what we know about other people in their area.
Time series
Faraday collects observations for this attribute over time. This chart shows how many observations we collected at different times.
Data distribution
Technical details
These technical details describe how Faraday represents this attribute internally.
| Property | Value | API value |
|---|---|---|
| API name | average_ | |
| Category | Lifestyle | fig/lifestyle |
| Unit | Quintile | quintile |
| Type | Integer | long |
| Statistical type | Ordinal | ordinal |
| Allowed values | Not applicable | null |
| Deprecation | Not deprecated | false |
| Derivations | Observed | ["observed"] |
| Directionality | Higher percentage means higher relative spending in this activity. | |
Interpretation table
For enumerable attributes, a mapping from values to their interpretations. The key type matches the attribute's data type, and the value is always a string interpretation.
| Value | Interpretation |
|---|---|
1 | 0-20% |
2 | 21-40% |
3 | 41-60% |
4 | 61-80% |
5 | 81-100% |
Popularity
How much Faraday's models lean on this attribute.
| Industry | Popularity rank | Average share of weight |
|---|---|---|
| All industries | 217 of 500 | 0.1% |
| Marketing | 39 of 500 | 0.3% |
| Financial | 445 of 500 | 0.1% |
| Real estate | 201 of 441 | 0.1% |