Data catalog

Credit card attrition likelihood

Ranks an individual's likelihood to pay off credit cards or carry a zero balance, modeled based on whether the individual has closed an unused credit card account in the past 12 months.

The Faraday Identity Graph contains 1,500+ consumer attributes that can be used by brands, software platforms, and data science teams. Each attribute can be appended in batch or in real time. Also, Faraday supports creating propensity, recommender, and cluster models based on this data.

Technical details

These technical details describe how Faraday represents this attribute internally.

PropertyValueAPI value
API name
credit_card_attrition_likelihood
CategoryFinancialfig/financial
UnitRankrank
Type Integerlong
Statistical type Ordinalordinal
Allowed valuesNot applicablenull
Deprecation Not deprecatedfalse
Directionality Higher number means a greater ranked likelihood.