Data catalog
Credit score proxy
Groups individuals into 12 ranks across 5 tiers (Best, Above average, Average, Below average, Poor); each tier spans 2-3 ranks. Rank 1 (~760 credit score) is best, rank 12 (~590) is lowest. Lower rank = higher score.
The Faraday Identity Graph contains 1,500+ consumer attributes that can be used by brands, software platforms, and data science teams. Each attribute can be appended in batch or in real time. Also, Faraday supports creating propensity, recommender, and cluster models based on this data.
Technical details
These technical details describe how Faraday represents this attribute internally.
| Property | Value | API value |
|---|---|---|
| API name | credit_ | |
| Category | Financial | fig/financial |
| Unit | Not applicable | null |
| Type | Integer | long |
| Statistical type | Ordinal | ordinal |
| Allowed values | Not applicable | null |
| Deprecation | Not deprecated | false |
| Directionality | Lower rank values indicate a higher modeled credit score and greater marketing profitability; rank 1 is best, rank 12 is poor. | |
Interpretation table
For enumerable attributes, a mapping from values to their interpretations. The key type matches the attribute's data type, and the value is always a string interpretation.
| Value | Interpretation |
|---|---|
1 | Best — ~760 credit score |
2 | Best — ~740 credit score |
3 | Above average — ~725 credit score |
4 | Above average — ~710 credit score |
5 | Average — ~690 credit score |
6 | Average — ~675 credit score |
7 | Below average — ~660 credit score |
8 | Below average — ~650 credit score |
9 | Below average — ~640 credit score |
10 | Poor — ~625 credit score |