Data catalog

Current head of household age

Indicates the age range of the current head of household, based on declared, modeled, or observed data.

The Faraday Identity Graph contains 1,500+ consumer attributes that can be used by brands, software platforms, and data science teams. Each attribute can be appended in batch or in real time. Also, Faraday supports creating propensity, recommender, and cluster models based on this data.

Technical details

These technical details describe how Faraday represents this attribute internally.

PropertyValueAPI value
API name
current_head_of_household_age
CategoryDemographyfig/demography
UnitYearyear
Type Textstring
Statistical type Ordinalordinal
Allowed valuesNot applicablenull
Deprecation Not deprecatedfalse
Directionality Higher number means older age.