Primary non english language at home

#3 of 500 by model importanceText

Identifies the most common non-english language spoken at home within the postcode. Known or imputed for 30,070 postcodes — 88.2% of the postcodes Faraday knows.

At a glance

Coverage today
88.2%
Typical coverage
88.2%
Postcodes with a value
30.1K
Share in largest category
69.4%
Most values come
from the area
Latest collection
Dec 31, 2024

How the categories split

How values are spread across the records that have one. Use it to check that the attribute tells records apart: when one value holds nearly everyone, it will not separate audiences much. Categories are ranked by share, largest first.

Share by category

n = 30,070

Share of postcodes in each category. 12 categories, with 69.4% in the largest.

Spanish
69.4%
German or other West Germanic
8.0%
Other Indo-European
6.6%
French, Haitian, or Cajun
3.4%
Other and unspecified
3.0%
Other Asian and Pacific Island
2.7%
Russian, Polish, or other Slavic
2.2%
Chinese (incl. Mandarin, Cantonese)
2.1%
Tagalog (incl. Filipino)
1.0%
Arabic
0.7%
Korean
0.6%
Vietnamese
0.5%
Distinct categories
12
Share in largest category
69.4%
Share in top 3 categories
84.0%

Category shares over time

71.7% (largest)

The 5 largest categories, each followed across 4 collections. Estimated from a 1% sample of postcodes.

Dec 2021Dec 2022Dec 2023Dec 2024
SpanishOther Indo-EuropeanChinese (incl. Mandarin, Cantonese)German or other West GermanicOther Asian and Pacific Island

Coverage

How widely Faraday has this attribute, and how precise its values are. How many of your own records get a value also depends on how many of them Faraday matches. The state map shows where coverage is thin. Coverage over time shows whether it is growing or shrinking.

Coverage by state

Percentage of postcodes in each state with a value.

Coverage over time

88.2% today

Share of postcodes holding a value at each monthly snapshot. A value carries forward for one year.

Dec 21Dec 22Dec 23Dec 24Jan 25Dec 25May 26

How we arrive at a value

Latest collection: 41,117 postcodes

Whether a value was observed on the person themselves, carried from their address, or estimated from the people around them.

On the person — 0%
Not used for this attribute — no value is inherited this way.
From address — 0%
Not used for this attribute — no value is inherited this way.
From geography — 100%
Estimated from other people in their postcode or region.

Coverage, in context

Where 88.2% sits on the catalog’s own coverage range.

catalog min 11%max 100%

Higher coverage than 15% of postcode-level attributes in the catalog

Freshness

Whether the values reflect today. A long gap since the latest collection means they may lag behind what is true now.

Collections

How recently this was collected, and how often a new collection arrives. Each bar is one collection, sized by how many postcodes it carried. Gaps are real — collection is periodic, not continuous.

Dec 31, 2024
latest collection
21 months 29 days
since the latest collection
yearly
new collection cadence
Dec 21Dec 22Dec 23Dec 24

Change between collections

How much values move between collections. Income or life events should move; heavy change in something steady can mean noisy data.

11.4%

of postcodes changed value between the two most recent collections — 1.4× steadier than the catalog median of 16.0%.

Contribution ledger

4 ingestions

1 authority contributed since Dec 2021.

ObservedIngestedCountID
41,117e2d21660-1ea6-430a-8bf9-33673e10fdd6
41,045263a35d2-5801-4741-b944-e98bac372850
41,0452a630c8a-310d-4609-85f0-6b111e297fd3
41,045bd04e3fc-186d-491b-8619-c4aa7f2f47a9

Related attributes

Attributes whose descriptions are closest to this one.

Use it in the API

Send an email, phone, or address. Get Primary non english language at home back in real time.

curl -X POST 'https://api.pro.faraday.ai/v1/projects/YOUR_PROJECT_ID/append' \
  -H 'Authorization: Bearer YOUR_API_KEY' \
  -H 'Content-Type: application/json' \
  -d '{
      "email": "jane.doe@example.com"
    }'
→ {"attributes":{"primary_non_english_language_at_home":"Spanish"}}

Technical details

null in any row means the label does not apply, or is not recorded, for this attribute.

API name
The field to request through the API, and the key it comes back under in a payload.
primary_non_english_language_at_home
Category
The catalog group the attribute is filed under.
fig/demography
Type · unit
The kind of value and, where it has one, its unit of measure. Counts on this page are in postcodes, whatever the unit.
Text
Statistical type
How the values are meant to be read: a measured amount, one of a ranked set, one of an unordered set, or several from an unordered set. The chart's form comes from the published values; for categories without a rank prefix, this label decides whether they are listed in rank order or by size.
nominal
Allowed values
The full list of values, when the attribute has a fixed set.
null
Derivations
How the value is produced, each with its definition.
null
How values combine
How the values from the attribute's sources become the one value delivered.
Read from a single source field.
Directionality
For ordered values, what a higher value means.
null
Deprecation
True when the attribute is being retired; choose another for new work.
false