Data catalog
Designated marketing area
Indicates the Nielsen Designated Market Area (DMA) code for the individual's location. DMAs are geographic regions defined by shared television and radio broadcast coverage. They help target campaigns by media market. Mapping codes to market names requires Nielsen's copyrighted crosswalk file.
The Faraday Identity Graph contains 1,500+ consumer attributes that can be used by brands, software platforms, and data science teams. Each attribute can be appended in batch or in real time. Also, Faraday supports creating propensity, recommender, and cluster models based on this data.
Technical details
These technical details describe how Faraday represents this attribute internally.
| Property | Value | API value |
|---|---|---|
| API name | designated_ | |
| Category | Geography | fig/geography |
| Unit | Not applicable | null |
| Type | Text | string |
| Statistical type | Nominal | nominal |
| Allowed values | Not applicable | null |
| Deprecation | Not deprecated | false |
| Directionality | Not applicable | |