Dma id

dma_idGeographyText

Numeric code for the Nielsen Designated Market Area containing the individual's address (see Designated marketing area for the DMA code). Known or imputed for 117.0 million addresses — 98.6% of the addresses Faraday knows.

At a glance

Coverage today
98.6%
Typical coverage
97.9%
Addresses with a value
117.0M
Share in largest category
5.8%
Most values come
from the address
Latest collection
Jan 1, 2020

How the categories split

n = 116,966,727

Share of addresses in each category. 99+ categories, of which the 20 largest are shown, with 5.8% in the largest.

501
5.8%
803
4.4%
602
2.8%
504
2.5%
623
2.4%
524
2.2%
506
2.1%
511
2.1%
618
2.1%
807
2.0%
539
1.8%
505
1.7%
753
1.6%
819
1.6%
534
1.6%
613
1.5%
751
1.5%
528
1.4%
510
1.4%
517
1.2%
All other values
56.3%
Distinct categories
99+
Share in largest category
5.8%
Share in top 3 categories
12.9%

Every category

99+ categories

The chart above draws the 20 largest. Search here for one it does not. This list holds the 100 most common; rarer values are not named.

  • 5015.80%6,779,554 addresses
  • 8034.36%5,101,583 addresses
  • 6022.78%3,253,246 addresses
  • 5042.52%2,944,789 addresses
  • 6232.45%2,864,841 addresses
  • 5242.16%2,531,737 addresses
  • 5062.13%2,494,517 addresses
  • 5112.09%2,444,900 addresses
  • 6182.06%2,414,328 addresses
  • 8071.98%2,310,539 addresses
  • 5391.84%2,157,616 addresses
  • 5051.68%1,965,809 addresses
  • 7531.63%1,910,092 addresses
  • 8191.60%1,874,684 addresses
  • 5341.58%1,847,078 addresses
  • 6131.54%1,803,582 addresses
  • 7511.49%1,744,026 addresses
  • 5281.43%1,672,956 addresses
  • 5101.35%1,584,687 addresses
  • 5171.16%1,361,891 addresses
  • 8621.15%1,342,827 addresses
  • 5601.14%1,329,215 addresses
  • 6091.05%1,232,869 addresses
  • 8201.04%1,213,584 addresses
  • 6590.99%1,163,090 addresses
  • 5270.99%1,158,423 addresses
  • 5080.95%1,107,102 addresses
  • 5120.94%1,097,261 addresses
  • 5350.88%1,031,461 addresses
  • 7700.87%1,022,225 addresses
  • 5330.86%1,007,770 addresses
  • 8250.85%991,606 addresses
  • 6410.85%988,475 addresses
  • 5150.82%962,795 addresses
  • 5670.82%962,365 addresses
  • 6160.81%944,654 addresses
  • 6170.78%910,606 addresses
  • 6350.76%889,905 addresses
  • 5480.75%877,693 addresses
  • 8390.73%850,630 addresses

Coverage

Latest collection: 119,389,496 addresses

Coverage by state

Percentage of addresses in each state with a value.

Coverage over time

98.6% today

Share of addresses holding a value at each monthly snapshot. A value carries forward for one year.

Jan 20Mar 24Dec 24Mar 25Jun 25Oct 25May 26

How we arrive at a value

Whether a value was observed on the person themselves, carried from their address, or estimated from the people around them.

On the person — 0%
Not used for this attribute — no value is inherited this way.
From address — 100%
Carried from what we know about the household at their address.
From geography — 0%
Not used for this attribute — no value is inherited this way.

Coverage, in context

Where 98.6% sits on the catalog’s own coverage range.

catalog min 0%max 100%

Higher coverage than 83% of address-level attributes in the catalog

Freshness

How recently this was collected, and how often a new collection arrives. Each bar is the number of addresses in that collection. Gaps are real — collection is periodic, not continuous.

Jan 1, 2020
latest collection
81 months 3 days
since the latest collection
Jan 20

Contribution ledger

1 ingestion

1 authority contributed since Jan 2020.

ObservedIngestedCountID
2020-01-012026-04-20119,048,853e84435bf…

Technical details

API name
dma_id
Category
fig/geography
Type · unit
Text
Statistical type
categorical
Allowed values
null
Derivations
Unspecified
Directionality
null
Deprecation
false

In a payload

{
  "attributes": {
    "dma_id": "501"
  }
}