Dma id

Text

Numeric code for the Nielsen Designated Market Area containing the individual's address (see Designated marketing area for the DMA code). Known or imputed for 117.1 million addresses — 97.7% of the addresses Faraday knows.

At a glance

Coverage today
97.7%
Typical coverage
97.5%
Addresses with a value
117.1M
Share in largest category
5.8%
Most values come
from the address
Latest collection
Jan 1, 2020

How the categories split

How values are spread across the records that have one. Use it to check that the attribute tells records apart: when one value holds nearly everyone, it will not separate audiences much. Categories are ranked by share, largest first. “All other values” groups the smallest into one bar.

Share by category

n = 117,073,047

Share of addresses in each category. 99+ categories, of which the 20 largest are shown, with 5.8% in the largest.

501
5.8%
803
4.4%
602
2.8%
504
2.5%
623
2.4%
524
2.2%
506
2.1%
511
2.1%
618
2.1%
807
2.0%
539
1.8%
505
1.7%
753
1.6%
819
1.6%
534
1.6%
613
1.5%
751
1.5%
528
1.4%
510
1.4%
517
1.2%
All other values
56.4%
Distinct categories
99+
Share in largest category
5.8%
Share in top 3 categories
12.9%

Every category

99+ categories

The chart above draws the 20 largest. Search here for one it does not. This list holds the 100 most common; rarer values are not named.

  • 5015.8%6,786,349 addresses
  • 8034.4%5,118,011 addresses
  • 6022.8%3,254,341 addresses
  • 5042.5%2,945,084 addresses
  • 6232.4%2,865,075 addresses
  • 5242.2%2,535,592 addresses
  • 5062.1%2,496,049 addresses
  • 5112.1%2,445,367 addresses
  • 6182.1%2,417,558 addresses
  • 8072.0%2,316,377 addresses
  • 5391.8%2,154,331 addresses
  • 5051.7%1,962,038 addresses
  • 7531.6%1,910,950 addresses
  • 8191.6%1,876,136 addresses
  • 5341.6%1,844,212 addresses
  • 6131.5%1,800,674 addresses
  • 7511.5%1,740,294 addresses
  • 5281.4%1,674,901 addresses
  • 5101.4%1,584,315 addresses
  • 5171.2%1,361,299 addresses
  • 8621.2%1,346,479 addresses
  • 5601.1%1,327,840 addresses
  • 6091.1%1,234,687 addresses
  • 8201.0%1,214,602 addresses
  • 6591.0%1,164,148 addresses
  • 5271.0%1,159,949 addresses
  • 5080.9%1,106,896 addresses
  • 5120.9%1,097,976 addresses
  • 5350.9%1,029,981 addresses
  • 7700.9%1,023,269 addresses
  • 5330.9%1,007,552 addresses
  • 8250.8%993,159 addresses
  • 6410.8%989,344 addresses
  • 5670.8%963,847 addresses
  • 5150.8%962,646 addresses
  • 6160.8%944,552 addresses
  • 6170.8%910,021 addresses
  • 6350.8%888,101 addresses
  • 5480.7%877,289 addresses
  • 8390.7%849,668 addresses

Coverage

How widely Faraday has this attribute, and how precise its values are. How many of your own records get a value also depends on how many of them Faraday matches. The state map shows where coverage is thin. Coverage over time shows whether it is growing or shrinking.

Coverage by state

Percentage of addresses in each state with a value.

Coverage over time

97.7% today

Share of addresses holding a value at each monthly snapshot. A value carries forward for one year.

Jan 20Jun 24Feb 25Jun 25Nov 25Mar 26Oct 26

How we arrive at a value

Latest collection: 119,389,496 addresses

Whether a value was observed on the person themselves, carried from their address, or estimated from the people around them.

On the person — 0%
Not used for this attribute — no value is inherited this way.
From address — 100%
Carried from what we know about the household at their address.
From geography — 0%
Not used for this attribute — no value is inherited this way.

Coverage, in context

Where 97.7% sits on the catalog’s own coverage range.

catalog min 0%max 100%

Higher coverage than 82% of address-level attributes in the catalog

Freshness

Whether the values reflect today. A long gap since the latest collection means they may lag behind what is true now.

Collections

How recently this was collected, and how often a new collection arrives. Each bar is one collection, sized by how many addresses it carried. Gaps are real — collection is periodic, not continuous.

Jan 1, 2020
latest collection
81 months 24 days
since the latest collection
Jan 20

Contribution ledger

1 ingestion

1 authority contributed since Jan 2020.

ObservedIngestedCountID
119,048,853e84435bf-fdae-464b-ad1b-45a5aca06bc2

Related attributes

Attributes whose descriptions are closest to this one.

Neighbors found Oct 2026.

Use it in the API

Send an email, phone, or address. Get Dma id back in real time.

  1. Add dma_id to a project.
  2. Send an email, phone, or address to the project's append endpoint. The response carries Dma id for the matched person.
curl -X POST 'https://api.pro.faraday.ai/v1/projects/YOUR_PROJECT_ID/append' \
  -H 'Authorization: Bearer YOUR_API_KEY' \
  -H 'Content-Type: application/json' \
  -d '{
      "email": "jane.doe@example.com"
    }'
→ {"attributes":{"dma_id":"501"}}
Get it by APIAppend to a fileRead the API docs

Technical details

null in any row means the label does not apply, or is not recorded, for this attribute.

API name
The field to request through the API, and the key it comes back under in a payload.
dma_id
Category
The catalog group the attribute is filed under.
fig/geography
Type · unit
The kind of value and, where it has one, its unit of measure. Counts on this page are in addresses, whatever the unit.
Text
Statistical type
How the values are meant to be read: a measured amount, one of a ranked set, one of an unordered set, or several from an unordered set. The chart's form comes from the published values; for categories without a rank prefix, this label decides whether they are listed in rank order or by size.
categorical
Allowed values
The full list of values, when the attribute has a fixed set.
null
Derivations
How the value is produced, each with its definition.
Unspecified
How values combine
How the values from the attribute's sources become the one value delivered.
Read from a single source field.
Directionality
For ordered values, what a higher value means.
null
Deprecation
True when the attribute is being retired; choose another for new work.
false
API reference