Dog owning interest

Boolean

Flag for household interest in dog ownership, derived from pet product purchases and survey signals. Known or imputed for 40.7 million individuals — 15.8% of Faraday's identity graph.

40,693,472 people have this value. You only pay for people we match.

Append to a file

At a glance

Coverage today
15.8%
Typical coverage
15.5%
Individuals with a value
40.7M
Share true
100.0%
Most values come
from the person
Latest collection
Jun 1, 2026

How the two values split

n = 40,693,472

Share of individuals on each side of the flag, and how much of the population carries a value at all.

true 100.0%
True for 100.0% of individuals with a value
Known vs unknown
40.7M known — 15.8%216.9M unknown — 84.2%

84.2% of individuals have no value (Null). Null is not false.

Distinct values
1
True (of those with a value)
100.0%
No value (of all)
84.2%

Share true over time

100.0%

100.0% → 100.0% across 12 collections. Estimated from a 1% sample of individuals.

Jun 2024Mar 2025Jul 2025Nov 2025Feb 2026Jun 2026

Coverage

Latest collection: 223,305,428 individuals

Coverage by state

Percentage of individuals in each state with a value.

Coverage over time

15.8% today

Share of individuals holding a value at each monthly snapshot. A value carries forward for one year.

Jul 23Jun 24Mar 25Jul 25Nov 25Feb 26Jun 26

How we arrive at a value

Whether a value was observed on the person themselves, carried from their address, or estimated from the people around them.

On the person — 100%
A named person, from a record about that person.
From address — 0%
Not used for this attribute — no value is inherited this way.
From geography — 0%
Not used for this attribute — no value is inherited this way.

Coverage, in context

Where 15.8% sits on the catalog’s own coverage range.

catalog min 0%max 100%

Higher coverage than 33% of individual-level attributes in the catalog

Freshness

How recently this was collected, and how often a new collection arrives. Each bar is the number of individuals in that collection. Gaps are real — collection is periodic, not continuous.

Jun 1, 2026
latest collection
4 months 15 days
since the latest collection
every two months
new collection cadence
Jun 24Mar 25Jul 25Nov 25Feb 26May 26

Change between collections

The share of individuals whose value flipped between true and false.

0.0%

of individuals changed value between the two most recent collections. Nothing changed. The catalog median is 16.0%.

Contribution ledger

14 ingestions

1 authority contributed since Jul 2023.

ObservedIngestedCountID
263,433,64974d6c94c-8e2b-48fe-a704-50c99ad3cdde
266,506,942c5492806-a892-460e-aba1-ee78ffb29c5b
264,096,9771181277b-b751-4a59-aae1-101fa3f55375
264,777,400af53c569-4fe2-4282-975b-4cbf5f85692d
268,508,09184d6a1c5-d142-4a4d-9cb3-902de4c82c30

Related attributes

Attributes whose descriptions are closest to this one.

Neighbors found Oct 2026.

Use it in the API

Send an email, phone, or address. Get Dog owning interest back in real time.

  1. Add dog_owning_interest to a project.
  2. Send an email, phone, or address to the project's append endpoint. The response carries Dog owning interest for the matched person.
curl -X POST 'https://api.pro.faraday.ai/v1/projects/YOUR_PROJECT_ID/append' \
  -H 'Authorization: Bearer YOUR_API_KEY' \
  -H 'Content-Type: application/json' \
  -d '{
      "email": "jane.doe@example.com"
    }'
→ {"attributes":{"dog_owning_interest":true}}
Get it by APIAppend to a fileRead the API docs →

Technical details

API name
dog_owning_interest
Category
fig/lifestyle
Type · unit
Boolean
Statistical type
binary
Allowed values
null
Derivations
null
How values combine
Read from a single source field.
Directionality
null
Deprecation
false