Gift spending quintile
Ranks individuals into five tiers based on their strongest gift spending signal across gift categories, including general gifts, practical and technology-focused gifts, unique personalized gifts for loved ones, B2B office and corporate gifts, specialty foods and gifts, and modern or contemporary decor gifts.
Coverage
For how many people does Faraday have a value for this attribute? Depending on the type of attribute, Faraday could know a value for people at the individual level, or infer it based on values it knows for each person's address. Finally, in some cases, we can estimate a value for a person based on what we know about other people in their area.
Time series
Faraday collects observations for this attribute over time. This chart shows how many observations we collected at different times.
Data distribution
Technical details
These technical details describe how Faraday represents this attribute internally.
| Property | Value | API value |
|---|---|---|
| API name | gift_ | |
| Category | Lifestyle | fig/lifestyle |
| Unit | Quintile | quintile |
| Type | Integer | long |
| Statistical type | Ordinal | ordinal |
| Allowed values | Not applicable | null |
| Deprecation | Not deprecated | false |
| Derivations | Not applicable | null |
| Directionality | Higher percentage means higher relative spending in this activity. | |
Interpretation table
For enumerable attributes, a mapping from values to their interpretations. The key type matches the attribute's data type, and the value is always a string interpretation.
| Value | Interpretation |
|---|---|
1 | 0-20% |
2 | 21-40% |
3 | 41-60% |
4 | 61-80% |
5 | 81-100% |
Popularity
How much Faraday's models lean on this attribute.
| Industry | Popularity rank | Average share of weight |
|---|---|---|
| Real estate | 25 of 441 | 0.4% |
| Solar | 126 of 194 | 0.3% |
| Marketing | 476 of 500 | 0.1% |
| Ecommerce | 252 of 279 | 0.1% |