Data catalog

Has store or specialty card

Indicates whether an individual has a store-branded or specialty credit card, covering categories such as department stores, grocery, travel and entertainment, electronics, sporting goods, furniture, home improvement, apparel, and warehouse clubs.

The Faraday Identity Graph contains 1,500+ consumer attributes that can be used by brands, software platforms, and data science teams. Each attribute can be appended in batch or in real time. Also, Faraday supports creating propensity, recommender, and cluster models based on this data.

Technical details

These technical details describe how Faraday represents this attribute internally.

PropertyValueAPI value
API name
has_store_or_specialty_card
CategoryFinancialfig/financial
UnitNot applicablenull
Type Booleanboolean
Statistical type Binarybinary
Allowed valuesNot applicablenull
Deprecation Not deprecatedfalse
Directionality Not applicable