Home decor purchase recency
Months since the individual's last home-decor purchase. Known or imputed for 15.1 million individuals — 5.9% of Faraday's identity graph.
15,070,500 people have this value. You only pay for people we match.
At a glance
- Coverage today
- 5.9%
- Typical coverage
- 7.1%
- Individuals with a value
- 15.1M
- Median
- 25 months
- Most values come
- from the person
- Latest collection
- Jun 1, 2026
Distribution
n = 15,070,500Share of individuals with a known value in each band. The middle 50% falls between 13 and 25 months, shaded darkest.
P10 means 10% of individuals have a value at or below this one, and P90 means 90% do. P25 and P75 bound the middle half. The median is the middle: half are below it, half above.
Median over time
25 months25 months → 25 months across 12 collections, shaded between P25 and P75. Estimated from a 1% sample of individuals.
What the delivered codes mean
5 codes
- 1
- 0-6 months
- 7
- 7-12 months
- 13
- 13-18 months
- 19
- 19-24 months
- 25
- 25 months+
Coverage
Latest collection: 223,305,428 individualsCoverage by state
Percentage of individuals in each state with a value.
Coverage over time
5.9% todayShare of individuals holding a value at each monthly snapshot. A value carries forward for one year.
How we arrive at a value
Whether a value was observed on the person themselves, carried from their address, or estimated from the people around them.
- On the person — 100%
- A named person, from a record about that person.
- From address — 0%
- Not used for this attribute — no value is inherited this way.
- From geography — 0%
- Not used for this attribute — no value is inherited this way.
Coverage, in context
Where 5.9% sits on the catalog’s own coverage range.
Higher coverage than 20% of individual-level attributes in the catalog
Freshness
How recently this was collected, and how often a new collection arrives. Each bar is the number of individuals in that collection. Gaps are real — collection is periodic, not continuous.
Change between collections
The share of individuals whose value is different from the previous collection.
of individuals changed value between the two most recent collections — 1.3× steadier than the catalog median of 16.0%.
Contribution ledger
14 ingestions1 authority contributed since Jul 2023.
| Observed | Ingested | Count | ID |
|---|---|---|---|
| 263,433,649 | 74d6c94c-8e2b-48fe-a704-50c99ad3cdde | ||
| 266,506,942 | c5492806-a892-460e-aba1-ee78ffb29c5b | ||
| 264,096,977 | 1181277b-b751-4a59-aae1-101fa3f55375 | ||
| 264,777,400 | af53c569-4fe2-4282-975b-4cbf5f85692d | ||
| 268,508,091 | 84d6a1c5-d142-4a4d-9cb3-902de4c82c30 | ||
Related attributes
Attributes whose descriptions are closest to this one.
Use it in the API
Send an email, phone, or address. Get Home decor purchase recency back in real time.
- Add
home_decor_purchase_recencyto a project. - Send an email, phone, or address to the project's append endpoint. The response carries Home decor purchase recency for the matched person.
curl -X POST 'https://api.pro.faraday.ai/v1/projects/YOUR_PROJECT_ID/append' \
-H 'Authorization: Bearer YOUR_API_KEY' \
-H 'Content-Type: application/json' \
-d '{
"email": "jane.doe@example.com"
}'→ {"attributes":{"home_decor_purchase_recency":"25 months+"}}Technical details
- API name
- home_decor_purchase_recency
- Category
- fig/lifestyle
- Type · unit
- Integer · months
- Statistical type
- ordinal
- Allowed values
- null
- Derivations
- Unspecified
- How values combine
- Read from a single source field.
- Directionality
- Higher number means the event occurred further in the past.
- Deprecation
- false