Identity theft protection purchaser likelihood
Ranks an individual's likelihood to have purchased an identity theft protection plan, modeled based on whether any household members currently use paid credit monitoring or paid identity theft protection services or paid identity theft insurance.
Coverage
For how many people does Faraday have a value for this attribute? Depending on the type of attribute, Faraday could know a value for people at the individual level, or infer it based on values it knows for each person's address. Finally, in some cases, we can estimate a value for a person based on what we know about other people in their area.
Time series
Faraday collects observations for this attribute over time. This chart shows how many observations we collected at different times.
Data distribution
Technical details
These technical details describe how Faraday represents this attribute internally.
| Property | Value | API value |
|---|---|---|
| API name | identity_ | |
| Category | Financial | fig/financial |
| Unit | Rank | rank |
| Type | Integer | long |
| Statistical type | Ordinal | ordinal |
| Allowed values | Not applicable | null |
| Deprecation | Not deprecated | false |
| Derivations | Not applicable | null |
| Directionality | Higher number means a greater ranked likelihood. | |
Popularity
How much Faraday's models lean on this attribute.
| Industry | Popularity rank | Average share of weight |
|---|---|---|
| Marketing | 163 of 500 | 0.2% |
| Financial | 275 of 500 | 0.1% |
| Home services | 180 of 243 | 0.1% |
| Ecommerce | 163 of 279 | 0.1% |