Interest in sports

interest_in_sportsLifestyleBoolean

Flags households with a self-reported interest in playing sports. Known or imputed for 73.6 million individuals — 29.5% of Faraday's identity graph.

At a glance

Coverage today
29.5%
Typical coverage
29.5%
Individuals with a value
73.6M
Share true
100.0%
Most values come
from the person
Latest collection
May 1, 2026

How the two values split

n = 73,637,757

Share of individuals on each side of the flag, and how much of the population carries a value at all.

true 100.0%
True for 100.0% of individuals with a value
Known vs unknown
73.6M known — 29.5%176.0M unknown — 70.5%

70.5% of individuals have no value (Null). Null is not false.

Distinct values
1
True (of those with a value)
100.0%
No value (of all)
70.5%

Share true over time

100.0%

100.0% → 100.0% across 12 collections. Estimated from a 1% sample of individuals.

Mar 2024Nov 2024Apr 2025Oct 2025Dec 2025May 2026

Coverage

Latest collection: 229,689,060 individuals

Coverage by state

Percentage of individuals in each state with a value.

Coverage over time

29.5% today

Share of individuals holding a value at each monthly snapshot. A value carries forward for one year.

Jul 23Jun 24Mar 25Jul 25Nov 25Feb 26May 26

How we arrive at a value

Whether a value was observed on the person themselves, carried from their address, or estimated from the people around them.

On the person — 100%
A named person, from a record about that person.
From address — 0%
Not used for this attribute — no value is inherited this way.
From geography — 0%
Not used for this attribute — no value is inherited this way.

Coverage, in context

Where 29.5% sits on the catalog’s own coverage range.

catalog min 0%max 100%

Higher coverage than 40% of individual-level attributes in the catalog

Freshness

How recently this was collected, and how often a new collection arrives. Each bar is the number of individuals in that collection. Gaps are real — collection is periodic, not continuous.

May 1, 2026
latest collection
5 months 2 days
since the latest collection
quarterly
new collection cadence
Mar 24Nov 24Apr 25Oct 25Dec 25Mar 26

Change between collections

The share of individuals whose value flipped between true and false.

0.0%

of individuals changed value between the two most recent collections. Nothing changed. The catalog median is 13.5%.

Contribution ledger

13 ingestions

1 authority contributed since Jul 2023.

ObservedIngestedCountID
2026-05-012026-09-10266,506,942c5492806…
2026-03-012026-07-01264,096,9771181277b…
2026-02-012026-07-02264,777,400af53c569…
2025-12-012026-08-11268,508,09184d6a1c5…
2025-11-012026-08-11268,299,874a071c538…

Technical details

API name
interest_in_sports
Category
fig/lifestyle
Type · unit
Boolean
Statistical type
binary
Allowed values
null
Derivations
Declared
— the attribute is self-reported by the person.
Modeled
— the attribute is calculated using an algorithm that takes known records as input.
Directionality
null
Deprecation
false

In a payload

{
  "attributes": {
    "interest_in_sports": true
  }
}