Data catalog
Keurig switcher likelihood
Ranks an individual's likelihood to be a Keurig switcher, modeled based on whether the household is somewhat likely to, very likely to, or definitely will purchase a new coffee maker in the next 12 months, and somewhat likely to, very likely to, or definitely will consider a Keurig brand, and do not currently have a Keurig brand single serve coffee maker.
The Faraday Identity Graph contains 1,500+ consumer attributes that can be used by brands, software platforms, and data science teams. Each attribute can be appended in batch or in real time. Also, Faraday supports creating propensity, recommender, and cluster models based on this data.
Technical details
These technical details describe how Faraday represents this attribute internally.
| Property | Value | API value |
|---|---|---|
| API name | keurig_ | |
| Category | Lifestyle | fig/lifestyle |
| Unit | Rank | rank |
| Type | Integer | long |
| Statistical type | Ordinal | ordinal |
| Allowed values | Not applicable | null |
| Deprecation | Not deprecated | false |
| Directionality | Higher number means a greater ranked likelihood. | |