Data catalog

Loungewear enthusiast likelihood

Ranks an individual's likelihood to purchase loungewear, modeled based on whether the household members regularly wear athletic or athleisure clothing and strongly agree that it has become a main part of their wardrobe.

The Faraday Identity Graph contains 1,500+ consumer attributes that can be used by brands, software platforms, and data science teams. Each attribute can be appended in batch or in real time. Also, Faraday supports creating propensity, recommender, and cluster models based on this data.

Technical details

These technical details describe how Faraday represents this attribute internally.

PropertyValueAPI value
API name
loungewear_enthusiast_likelihood
CategoryLifestylefig/lifestyle
UnitRankrank
Type Integerlong
Statistical type Ordinalordinal
Allowed valuesNot applicablenull
Deprecation Not deprecatedfalse
Directionality Higher number means a greater ranked likelihood.