Data catalog
Pet adopter likelihood
Ranks an individual's likelihood to adopt a pet, modeled based on whether the individual or anyone in the household has ever adopted a pet from an animal services center/shelter or rescue organization, and are somewhat likely to, or very likely to, or definitely will adopt a pet in the next 12 months (from an animal services center/shelter or rescue organization).
The Faraday Identity Graph contains 1,500+ consumer attributes that can be used by brands, software platforms, and data science teams. Each attribute can be appended in batch or in real time. Also, Faraday supports creating propensity, recommender, and cluster models based on this data.
Technical details
These technical details describe how Faraday represents this attribute internally.
| Property | Value | API value |
|---|---|---|
| API name | pet_ | |
| Category | Lifestyle | fig/lifestyle |
| Unit | Rank | rank |
| Type | Integer | long |
| Statistical type | Ordinal | ordinal |
| Allowed values | Not applicable | null |
| Deprecation | Not deprecated | false |
| Directionality | Higher number means a greater ranked likelihood. | |