Data catalog
Population change since 2000
Indicates the relative change in resident population in the surrounding postcode since 2000, expressed as a fraction (0.45 means a 45 percent increase, -0.05 means a 5 percent decline).
The Faraday Identity Graph contains 1,500+ consumer attributes that can be used by brands, software platforms, and data science teams. Each attribute can be appended in batch or in real time. Also, Faraday supports creating propensity, recommender, and cluster models based on this data.
Technical details
These technical details describe how Faraday represents this attribute internally.
| Property | Value | API value |
|---|---|---|
| API name | population_ | |
| Category | Demography | fig/demography |
| Unit | Percent | percent |
| Type | Float | double |
| Statistical type | Ratio | ratio |
| Allowed values | Not applicable | null |
| Deprecation | Not deprecated | false |
| Directionality | Higher number means stronger population growth since 2000 in the surrounding postcode. | |