Data catalog
Price motivated shopper likelihood
Ranks an individual's likelihood to prioritize price when shopping for laundry, home cleaning, and personal care products, including their tendency to price match and willingness to cut cable service due to cost.
The Faraday Identity Graph contains 1,500+ consumer attributes that can be used by brands, software platforms, and data science teams. Each attribute can be appended in batch or in real time. Also, Faraday supports creating propensity, recommender, and cluster models based on this data.
Technical details
These technical details describe how Faraday represents this attribute internally.
| Property | Value | API value |
|---|---|---|
| API name | price_ | |
| Category | Lifestyle | fig/lifestyle |
| Unit | Percent | percent |
| Type | Float | double |
| Statistical type | Ordinal | ordinal |
| Allowed values | Not applicable | null |
| Deprecation | Not deprecated | false |
| Directionality | Higher number means a greater ranked likelihood. | |