Data catalog
Retail branded credit card likelihood
Ranks an individual's likelihood to open branded retail credit cards to accrue points or benefits, modeled based on whether the person is likely to open a new store credit card where they regularly shop to get extra benefits and if they already possess any retailer-issued cards.
The Faraday Identity Graph contains 1,500+ consumer attributes that can be used by brands, software platforms, and data science teams. Each attribute can be appended in batch or in real time. Also, Faraday supports creating propensity, recommender, and cluster models based on this data.
Technical details
These technical details describe how Faraday represents this attribute internally.
| Property | Value | API value |
|---|---|---|
| API name | retail_ | |
| Category | Financial | fig/financial |
| Unit | Rank | rank |
| Type | Integer | long |
| Statistical type | Ordinal | ordinal |
| Allowed values | Not applicable | null |
| Deprecation | Not deprecated | false |
| Directionality | Higher number means a greater ranked likelihood. | |