Data catalog

Savings and investments amount

Estimates an individual's total savings and investment balances in U.S. dollars.

The Faraday Identity Graph contains 1,500+ consumer attributes that can be used by brands, software platforms, and data science teams. Each attribute can be appended in batch or in real time. Also, Faraday supports creating propensity, recommender, and cluster models based on this data.

Technical details

These technical details describe how Faraday represents this attribute internally.

PropertyValueAPI value
API name
savings_and_investments_amount
CategoryFinancialfig/financial
UnitUSDUSD
Type Integerlong
Statistical type Ratioratio
Allowed valuesNot applicablenull
Deprecation Not deprecatedfalse
Derivations Modeled["modeled"]
Directionality Higher number means higher monetary value.