Socioeconomic category

Text

Classifies an individual's household into distinct socioeconomic segments. Known or imputed for 257.1 million individuals — 100.0% of Faraday's identity graph.

At a glance

Coverage today
100.0%
Typical coverage
97.2%
Individuals with a value
257.1M
Share in largest category
6.7%
Most values come
from the person
When latest collection arrived
Nov 11, 2026

How the categories split

How values are spread across the records that have one. Use it to check that the attribute tells records apart: when one value holds nearly everyone, it will not separate audiences much. Categories are ranked by share, largest first. “All other values” groups the smallest into one bar.

Share by category

n = 257,079,569

Share of individuals in each category. 100+ categories, of which the 20 largest are shown, with 6.7% in the largest.

Affluent empty nesters - Young ultra-high NW owners
6.7%
Comfortable retirees - Retired modest-income owners
6.0%
Retired investors - Modest-income retired savers
4.9%
Settled senior homeowners - Elderly modest owners long tenure
4.4%
High-spending parents - Prosperous suburban parents
4.3%
Retired investors - Wealthy retired investors
4.1%
Charitable affluent families - Generous affluent parents
3.6%
Settled senior homeowners - Senior low-income renters minimal NW
3.1%
Low-activity retirees - Senior very-low-income renters
2.9%
Minimum-wage renters - Midlife minimum-wage renters
2.6%
Young career builders - Midlife budget renters
2.3%
Wealthy seniors - Top-earning senior grad parents
2.3%
Comfortable retirees - Senior modest renters moderate NW
2.1%
Budget-conscious singles - Midlife moderate owners some college
2.1%
Family homeowners - Midlife family homeowners HS
2.0%
Low-activity retirees - Senior low-income owners with time
1.9%
Budget-conscious singles - Midlife near-poverty renters HS
1.9%
Affluent empty nesters - Upper-class midlife owners
1.8%
Minimum-wage renters - Young minimum-wage renters
1.8%
Elderly homeowners - Elderly low-income long-tenured owners
1.8%
All other values
37.4%
Distinct categories
100+
Share in largest category
6.7%
Share in top 3 categories
17.5%

Every category

100+ categories

The chart above draws the 20 largest. Search here for one it does not. This list holds the 100 most common; rarer values are not named.

  • Affluent empty nesters - Young ultra-high NW owners6.7%17,104,519 individuals
  • Comfortable retirees - Retired modest-income owners6.0%15,393,379 individuals
  • Retired investors - Modest-income retired savers4.9%12,578,523 individuals
  • Settled senior homeowners - Elderly modest owners long tenure4.4%11,434,906 individuals
  • High-spending parents - Prosperous suburban parents4.3%11,156,681 individuals
  • Retired investors - Wealthy retired investors4.1%10,527,452 individuals
  • Charitable affluent families - Generous affluent parents3.6%9,180,106 individuals
  • Settled senior homeowners - Senior low-income renters minimal NW3.1%7,978,873 individuals
  • Low-activity retirees - Senior very-low-income renters2.9%7,498,478 individuals
  • Minimum-wage renters - Midlife minimum-wage renters2.6%6,651,572 individuals
  • Young career builders - Midlife budget renters2.3%5,857,913 individuals
  • Wealthy seniors - Top-earning senior grad parents2.3%5,812,546 individuals
  • Comfortable retirees - Senior modest renters moderate NW2.1%5,384,999 individuals
  • Budget-conscious singles - Midlife moderate owners some college2.1%5,345,162 individuals
  • Family homeowners - Midlife family homeowners HS2.0%5,247,698 individuals
  • Low-activity retirees - Senior low-income owners with time1.9%4,830,687 individuals
  • Budget-conscious singles - Midlife near-poverty renters HS1.9%4,761,477 individuals
  • Affluent empty nesters - Upper-class midlife owners1.8%4,734,183 individuals
  • Minimum-wage renters - Young minimum-wage renters1.8%4,717,962 individuals
  • Elderly homeowners - Elderly low-income long-tenured owners1.8%4,655,232 individuals
  • Comfortable retirees - Senior comfortable homeowners1.8%4,635,064 individuals
  • Budget-conscious singles - Midlife moderate renters1.7%4,480,287 individuals
  • Moderate-income singles - Midlife moderate-income owners1.6%4,046,999 individuals
  • DIY homeowners - Midlife low-income owners1.5%3,971,964 individuals
  • Transient renters - Upper-mid renting professionals1.4%3,547,783 individuals
  • Modest homeowners - Senior comfortable long-tenured parents1.3%3,304,727 individuals
  • Budget-conscious singles - Senior moderate renters no kids1.3%3,296,596 individuals
  • Transient renters - Wealthy senior renters1.0%2,659,174 individuals
  • Modest homeowners - Midlife moderate owning parents1.0%2,615,372 individuals
  • Senior parents - Senior moderate owning parents long tenure0.9%2,391,400 individuals
  • Young career builders - Young moderate renters0.9%2,339,663 individuals
  • Mobile families - Prosperous midlife owning families0.9%2,336,642 individuals
  • Blue-collar parents - Blue-collar midlife parents0.9%2,320,009 individuals
  • Young career builders - Young budget renters0.9%2,313,479 individuals
  • Young mobile renters - Young near-poverty transient renters0.9%2,203,062 individuals
  • Family homeowners - Midlife renting families HS0.8%1,959,250 individuals
  • Affluent empty nesters - Wealthy young professionals0.7%1,870,065 individuals
  • Wealthy seniors - Millionaire empty-nest owners0.7%1,870,060 individuals
  • Mobile families - High-income midlife renting families0.7%1,846,241 individuals
  • Modest homeowners - Midlife low-income owning parents minimal NW0.7%1,832,376 individuals

Category shares over time

6.7% (largest)

The 5 largest categories, each followed across 12 collections. Estimated from a 1% sample of individuals.

Nov 2024Apr 2025Oct 2025Dec 2025Mar 2026Jun 2026Aug 2026
Affluent empty nesters - Young ultra-high NW ownersComfortable retirees - Retired modest-income ownersRetired investors - Modest-income retired saversSettled senior homeowners - Elderly modest owners long tenureHigh-spending parents - Prosperous suburban parents

Coverage

How widely Faraday has this attribute, and how precise its values are. How many of your own records get a value also depends on how many of them Faraday matches. The state map shows where coverage is thin. Coverage over time shows whether it is growing or shrinking.

Coverage by state

Percentage of individuals in each state with a value.

Coverage over time

100.0% today

Share of individuals holding a value at each monthly snapshot. A value carries forward for one year.

Jul 23Jun 24Mar 25Jul 25Nov 25Feb 26May 26Aug 26

How we arrive at a value

Latest collection: 225,958,234 individuals

Whether a value was observed on the person themselves, carried from their address, or estimated from the people around them.

On the person — 100%
A named person, from a record about that person.
From address — 0%
Not used for this attribute — no value is inherited this way.
From geography — 0%
Not used for this attribute — no value is inherited this way.

Coverage, in context

Where 100.0% sits on the catalog’s own coverage range.

catalog min 0%max 100%

Higher coverage than 47% of individual-level attributes in the catalog

Freshness

Whether the values reflect today. A long gap since the latest collection arrival means they may lag behind what is true now.

Collections

How recently this was collected, and how often a new collection arrives. Each bar is one collection, sized by how many individuals it carried. Gaps are real — collection is periodic, not continuous.

Nov 11, 2026
when latest collection arrived
Aug 1, 2026
data as of
3 days
since the latest collection arrival
every two months
median collection cadence
Nov 24Apr 25Oct 25Dec 25Mar 26Jun 26
Data as of

Change between collections

How much values move between collections. Income or life events should move; heavy change in something steady can mean noisy data.

5.0%

of individuals changed value between the two most recent collections — 4.7× steadier than the catalog median of 23.5%.

Contribution ledger

15 ingestions

1 authority contributed since Jul 2023.

ObservedIngestedCountID
264,508,7797eb390da-8602-4a0d-870b-33a136ac6e0b
263,433,64974d6c94c-8e2b-48fe-a704-50c99ad3cdde
266,506,942c5492806-a892-460e-aba1-ee78ffb29c5b
264,096,9771181277b-b751-4a59-aae1-101fa3f55375
264,777,400af53c569-4fe2-4282-975b-4cbf5f85692d

Related attributes

Attributes whose descriptions are closest to this one.

Neighbors found Oct 2026.

Use it in the API

Send an email, phone, or address. Get Socioeconomic category back in real time.

  1. Add socioeconomic_category to a project.
  2. Send an email, phone, or address to the project's append endpoint. The response carries Socioeconomic category for the matched person.
curl -X POST 'https://api.pro.faraday.ai/v1/projects/YOUR_PROJECT_ID/append' \
  -H 'Authorization: Bearer YOUR_API_KEY' \
  -H 'Content-Type: application/json' \
  -d '{
      "email": "jane.doe@example.com"
    }'
→ {"attributes":{"socioeconomic_category":"Affluent empty nesters - Young ultra-high NW owners"}}
Get it by APIAppend to a fileRead the API docs

Technical details

null in any row means the label does not apply, or is not recorded, for this attribute.

API name
The field to request through the API, and the key it comes back under in a payload.
socioeconomic_category
Category
The catalog group the attribute is filed under.
fig/lifestyle
Type · unit
The kind of value and, where it has one, its unit of measure. Counts on this page are in individuals, whatever the unit.
Text
Statistical type
How the values are meant to be read: a measured amount, one of a ranked set, one of an unordered set, or several from an unordered set. The chart's form comes from the published values; for categories without a rank prefix, this label decides whether they are listed in rank order or by size.
nominal
Allowed values
The full list of values, when the attribute has a fixed set.
null
Derivations
How the value is produced, each with its definition.
Modeled
— the attribute is calculated using an algorithm that takes known records as input.
Unspecified
How values combine
How the values from the attribute's sources become the one value delivered.
Read from a single source field.
Directionality
For ordered values, what a higher value means.
null
Deprecation
True when the attribute is being retired; choose another for new work.
false
API reference