Socioeconomic category

socioeconomic_categoryLifestyleText

Classifies an individual's household into distinct socioeconomic segments. Known or imputed for 247.9 million individuals — 99.3% of Faraday's identity graph.

At a glance

Coverage today
99.3%
Typical coverage
99.3%
Individuals with a value
247.9M
Share in largest category
6.8%
Most values come
from the person
Latest collection
May 1, 2026

How the categories split

n = 247,862,630

Share of individuals in each category. 99+ categories, of which the 20 largest are shown, with 6.8% in the largest.

Affluent empty nesters - Young ultra-high NW owners
6.8%
Comfortable retirees - Retired modest-income owners
6.0%
Retired investors - Modest-income retired savers
5.0%
Settled senior homeowners - Elderly modest owners long tenure
4.5%
High-spending parents - Prosperous suburban parents
4.4%
Retired investors - Wealthy retired investors
4.1%
Charitable affluent families - Generous affluent parents
3.7%
Settled senior homeowners - Senior low-income renters minimal NW
3.1%
Low-activity retirees - Senior very-low-income renters
2.7%
Minimum-wage renters - Midlife minimum-wage renters
2.4%
Young career builders - Midlife budget renters
2.3%
Wealthy seniors - Top-earning senior grad parents
2.3%
Budget-conscious singles - Midlife moderate owners some college
2.1%
Family homeowners - Midlife family homeowners HS
2.1%
Comfortable retirees - Senior modest renters moderate NW
2.0%
Budget-conscious singles - Midlife near-poverty renters HS
1.9%
Elderly homeowners - Elderly low-income long-tenured owners
1.9%
Affluent empty nesters - Upper-class midlife owners
1.9%
Low-activity retirees - Senior low-income owners with time
1.9%
Minimum-wage renters - Young minimum-wage renters
1.8%
All other values
37.2%
Distinct categories
99+
Share in largest category
6.8%
Share in top 3 categories
17.8%

Every category

99+ categories

The chart above draws the 20 largest. Search here for one it does not. This list holds the 100 most common; rarer values are not named.

  • Affluent empty nesters - Young ultra-high NW owners6.75%16,739,763 individuals
  • Comfortable retirees - Retired modest-income owners6.01%14,884,529 individuals
  • Retired investors - Modest-income retired savers5.02%12,445,139 individuals
  • Settled senior homeowners - Elderly modest owners long tenure4.46%11,059,182 individuals
  • High-spending parents - Prosperous suburban parents4.41%10,939,408 individuals
  • Retired investors - Wealthy retired investors4.07%10,082,210 individuals
  • Charitable affluent families - Generous affluent parents3.73%9,238,080 individuals
  • Settled senior homeowners - Senior low-income renters minimal NW3.07%7,609,976 individuals
  • Low-activity retirees - Senior very-low-income renters2.74%6,794,098 individuals
  • Minimum-wage renters - Midlife minimum-wage renters2.42%5,999,465 individuals
  • Young career builders - Midlife budget renters2.29%5,682,668 individuals
  • Wealthy seniors - Top-earning senior grad parents2.27%5,619,081 individuals
  • Budget-conscious singles - Midlife moderate owners some college2.14%5,313,445 individuals
  • Family homeowners - Midlife family homeowners HS2.09%5,192,369 individuals
  • Comfortable retirees - Senior modest renters moderate NW2.03%5,036,742 individuals
  • Budget-conscious singles - Midlife near-poverty renters HS1.90%4,699,764 individuals
  • Elderly homeowners - Elderly low-income long-tenured owners1.89%4,680,156 individuals
  • Affluent empty nesters - Upper-class midlife owners1.87%4,638,877 individuals
  • Low-activity retirees - Senior low-income owners with time1.86%4,610,398 individuals
  • Minimum-wage renters - Young minimum-wage renters1.80%4,452,793 individuals
  • Comfortable retirees - Senior comfortable homeowners1.78%4,400,167 individuals
  • Moderate-income singles - Midlife moderate-income owners1.61%3,979,959 individuals
  • Budget-conscious singles - Midlife moderate renters1.60%3,965,450 individuals
  • DIY homeowners - Midlife low-income owners1.59%3,943,458 individuals
  • Transient renters - Upper-mid renting professionals1.38%3,411,390 individuals
  • Modest homeowners - Senior comfortable long-tenured parents1.30%3,230,630 individuals
  • Budget-conscious singles - Senior moderate renters no kids1.19%2,942,739 individuals
  • Modest homeowners - Midlife moderate owning parents1.04%2,577,129 individuals
  • Transient renters - Wealthy senior renters1.00%2,468,434 individuals
  • Blue-collar parents - Blue-collar midlife parents0.95%2,358,822 individuals
  • Senior parents - Senior moderate owning parents long tenure0.93%2,295,770 individuals
  • Mobile families - Prosperous midlife owning families0.92%2,286,893 individuals
  • Young career builders - Young budget renters0.90%2,242,758 individuals
  • Young mobile renters - Young near-poverty transient renters0.87%2,159,223 individuals
  • Young career builders - Young moderate renters0.87%2,149,273 individuals
  • Family homeowners - Midlife renting families HS0.75%1,867,802 individuals
  • Modest homeowners - Midlife low-income owning parents minimal NW0.72%1,795,797 individuals
  • Affluent empty nesters - Wealthy young professionals0.71%1,770,283 individuals
  • Wealthy seniors - Millionaire empty-nest owners0.70%1,738,244 individuals
  • Mobile families - High-income midlife renting families0.70%1,730,119 individuals

Category shares over time

Affluent empty nesters - Young ultra-high NW owners6.8% (largest)

The 5 largest categories, each followed across 12 collections. Estimated from a 1% sample of individuals.

Mar 2024Nov 2024Apr 2025Oct 2025Dec 2025May 2026
Affluent empty nesters - Young ultra-high NW ownersComfortable retirees - Retired modest-income ownersRetired investors - Modest-income retired saversSettled senior homeowners - Elderly modest owners long tenureHigh-spending parents - Prosperous suburban parents

Coverage

Latest collection: 229,689,060 individuals

Coverage by state

Percentage of individuals in each state with a value.

Coverage over time

99.3% today

Share of individuals holding a value at each monthly snapshot. A value carries forward for one year.

Jul 23Jun 24Mar 25Jul 25Nov 25Feb 26May 26

How we arrive at a value

Whether a value was observed on the person themselves, carried from their address, or estimated from the people around them.

On the person — 100%
A named person, from a record about that person.
From address — 0%
Not used for this attribute — no value is inherited this way.
From geography — 0%
Not used for this attribute — no value is inherited this way.

Coverage, in context

Where 99.3% sits on the catalog’s own coverage range.

catalog min 0%max 100%

Higher coverage than 48% of individual-level attributes in the catalog

Freshness

How recently this was collected, and how often a new collection arrives. Each bar is the number of individuals in that collection. Gaps are real — collection is periodic, not continuous.

May 1, 2026
latest collection
5 months 2 days
since the latest collection
quarterly
new collection cadence
Mar 24Nov 24Apr 25Oct 25Dec 25Mar 26

Change between collections

The share of individuals whose category changed.

5.2%

of individuals changed value between the two most recent collections — 2.6× steadier than the catalog median of 13.5%.

Contribution ledger

13 ingestions

1 authority contributed since Jul 2023.

ObservedIngestedCountID
2026-05-012026-09-10266,506,942c5492806…
2026-03-012026-07-01264,096,9771181277b…
2026-02-012026-07-02264,777,400af53c569…
2025-12-012026-08-11268,508,09184d6a1c5…
2025-11-012026-08-11268,299,874a071c538…

Technical details

API name
socioeconomic_category
Category
fig/lifestyle
Type · unit
Text
Statistical type
nominal
Allowed values
null
Derivations
Modeled
— the attribute is calculated using an algorithm that takes known records as input.
Unspecified
Directionality
null
Deprecation
false

In a payload

{
  "attributes": {
    "socioeconomic_category": "Affluent empty nesters - Young ultra-high NW owners"
  }
}