Data catalog
Spending to income ratio rank
Indicates an individual's rank based on their economic activity, measured as the ratio of spending to income.
The Faraday Identity Graph contains 1,500+ consumer attributes that can be used by brands, software platforms, and data science teams. Each attribute can be appended in batch or in real time. Also, Faraday supports creating propensity, recommender, and cluster models based on this data.
Technical details
These technical details describe how Faraday represents this attribute internally.
| Property | Value | API value |
|---|---|---|
| API name | spending_ | |
| Category | Lifestyle | fig/lifestyle |
| Unit | Not applicable | null |
| Type | Integer | long |
| Statistical type | Ordinal | ordinal |
| Allowed values | Not applicable | null |
| Deprecation | Not deprecated | false |
| Directionality | Higher number means higher likelihood. | |
Interpretation table
For enumerable attributes, a mapping from values to their interpretations. The key type matches the attribute's data type, and the value is always a string interpretation.
| Value | Interpretation |
|---|---|
1 | Below Median |
2 | Median to Mean |
3 | Below top 10% but above Mean |
4 | Top 10% |