Tablet owner likelihood

Integer · rank

Ranks a household's likelihood to own a tablet. Known or imputed for 257.6 million individuals — 100.0% of Faraday's identity graph.

257,569,338 people have this value. You only pay for people we match.

Append to a file

At a glance

Coverage today
100.0%
Typical coverage
98.5%
Individuals with a value
257.6M
Median
49 rank
Most values come
from the person
Latest collection
Jun 1, 2026

Distribution

n = 257,569,338

Share of individuals with a known value in each band. The middle 50% falls between 26 and 73 rank, shaded darkest.

P10
11
P25
26
Median
49
P75
73
P90
89

P10 means 10% of individuals have a value at or below this one, and P90 means 90% do. P25 and P75 bound the middle half. The median is the middle: half are below it, half above.

Median over time

49 rank

48 rank → 49 rank across 12 collections, shaded between P25 and P75. Estimated from a 1% sample of individuals.

Jun 2024Mar 2025Jul 2025Nov 2025Feb 2026Jun 2026

Coverage

Latest collection: 223,305,428 individuals

Coverage by state

Percentage of individuals in each state with a value.

Coverage over time

100.0% today

Share of individuals holding a value at each monthly snapshot. A value carries forward for one year.

Mar 24Nov 24Apr 25Oct 25Dec 25Mar 26Jun 26

How we arrive at a value

Whether a value was observed on the person themselves, carried from their address, or estimated from the people around them.

On the person — 100%
A named person, from a record about that person.
From address — 0%
Not used for this attribute — no value is inherited this way.
From geography — 0%
Not used for this attribute — no value is inherited this way.

Coverage, in context

Where 100.0% sits on the catalog’s own coverage range.

catalog min 0%max 100%

Higher coverage than 47% of individual-level attributes in the catalog

Freshness

How recently this was collected, and how often a new collection arrives. Each bar is the number of individuals in that collection. Gaps are real — collection is periodic, not continuous.

Jun 1, 2026
latest collection
4 months 14 days
since the latest collection
every two months
new collection cadence
Jun 24Mar 25Jul 25Nov 25Feb 26May 26

Change between collections

The share of individuals whose value is different from the previous collection.

21.6%

of individuals changed value between the two most recent collections — 1.3× the catalog median of 16.0%.

Went down 12.5%Unchanged 78.4%Went up 9.1%

Contribution ledger

13 ingestions

1 authority contributed since Mar 2024.

ObservedIngestedCountID
263,433,64974d6c94c-8e2b-48fe-a704-50c99ad3cdde
266,506,942c5492806-a892-460e-aba1-ee78ffb29c5b
264,096,9771181277b-b751-4a59-aae1-101fa3f55375
264,777,400af53c569-4fe2-4282-975b-4cbf5f85692d
268,508,09184d6a1c5-d142-4a4d-9cb3-902de4c82c30

Related attributes

Attributes whose descriptions are closest to this one.

Use it in the API

Send an email, phone, or address. Get Tablet owner likelihood back in real time.

curl -X POST 'https://api.pro.faraday.ai/v1/projects/YOUR_PROJECT_ID/append' \
  -H 'Authorization: Bearer YOUR_API_KEY' \
  -H 'Content-Type: application/json' \
  -d '{
      "email": "jane.doe@example.com"
    }'
→ {"attributes":{"tablet_owner_likelihood":49}}

Technical details

API name
tablet_owner_likelihood
Category
fig/lifestyle
Type · unit
Integer · rank
Statistical type
ordinal
Allowed values
null
Derivations
Modeled
— the attribute is calculated using an algorithm that takes known records as input.
How values combine
Read from a single source field.
Directionality
Higher number means a greater ranked likelihood.
Deprecation
false