Vehicle 1 make
Indicates the make of an individual's first vehicle. Known or imputed for 120.0 million individuals — 48.0% of Faraday's identity graph.
At a glance
- Coverage today
- 48.0%
- Typical coverage
- 43.8%
- Individuals with a value
- 120.0M
- Share in largest category
- 13.5%
- Most values come
- from the person
- Latest collection
- May 1, 2026
How the categories split
n = 119,961,996Share of individuals in each category. 90 categories, of which the 20 largest are shown, with 13.5% in the largest.
Every category
90 categoriesThe chart above draws the 20 largest. Search here for one it does not.
- FORD13.54%16,240,191 individuals
- CHEVROLET12.80%15,360,436 individuals
- TOYOTA12.01%14,412,447 individuals
- HONDA8.77%10,515,026 individuals
- NISSAN6.06%7,266,225 individuals
- DODGE4.63%5,548,929 individuals
- JEEP3.95%4,740,687 individuals
- HYUNDAI3.87%4,648,333 individuals
- GMC3.19%3,821,080 individuals
- KIA3.07%3,687,109 individuals
- SUBARU2.76%3,308,502 individuals
- CHRYSLER2.28%2,730,579 individuals
- VOLKSWAGEN1.92%2,303,194 individuals
- BUICK1.86%2,231,067 individuals
- LEXUS1.81%2,166,131 individuals
- MAZDA1.77%2,124,320 individuals
- RAM1.56%1,875,951 individuals
- BMW1.51%1,812,186 individuals
- MERCEDES-BENZ1.45%1,735,661 individuals
- PONTIAC1.28%1,535,660 individuals
- CADILLAC1.19%1,425,151 individuals
- ACURA1.15%1,376,289 individuals
- AUDI0.77%924,124 individuals
- LINCOLN0.76%909,666 individuals
- MERCURY0.73%872,086 individuals
- MITSUBISHI0.69%830,427 individuals
- INFINITI0.65%780,518 individuals
- SATURN0.64%764,388 individuals
- VOLVO0.60%724,233 individuals
- OLDSMOBILE0.42%503,887 individuals
- TESLA0.33%395,125 individuals
- LAND ROVER0.23%281,608 individuals
- SCION0.23%277,743 individuals
- PLYMOUTH0.22%264,249 individuals
- MINI0.22%259,151 individuals
- SUZUKI0.18%215,894 individuals
- PORSCHE0.16%196,616 individuals
- JAGUAR0.12%145,331 individuals
- ISUZU0.10%124,882 individuals
- SAAB0.08%96,320 individuals
Category shares over time
FORD13.5% (largest)The 5 largest categories, each followed across 12 collections. Estimated from a 1% sample of individuals.
Coverage
Latest collection: 229,689,060 individualsCoverage by state
Percentage of individuals in each state with a value.
Coverage over time
48.0% todayShare of individuals holding a value at each monthly snapshot. A value carries forward for one year.
How we arrive at a value
Whether a value was observed on the person themselves, carried from their address, or estimated from the people around them.
- On the person — 100%
- A named person, from a record about that person.
- From address — 0%
- Not used for this attribute — no value is inherited this way.
- From geography — 0%
- Not used for this attribute — no value is inherited this way.
Coverage, in context
Where 48.0% sits on the catalog’s own coverage range.
Higher coverage than 43% of individual-level attributes in the catalog
Freshness
How recently this was collected, and how often a new collection arrives. Each bar is the number of individuals in that collection. Gaps are real — collection is periodic, not continuous.
Change between collections
The share of individuals whose category changed.
of individuals changed value between the two most recent collections — 1.1× the catalog median of 13.5%.
Contribution ledger
13 ingestions
1 authority contributed since Jul 2023.
| Observed | Ingested | Count | ID |
|---|---|---|---|
| 2026-05-01 | 2026-09-10 | 266,506,942 | c5492806… |
| 2026-03-01 | 2026-07-01 | 264,096,977 | 1181277b… |
| 2026-02-01 | 2026-07-02 | 264,777,400 | af53c569… |
| 2025-12-01 | 2026-08-11 | 268,508,091 | 84d6a1c5… |
| 2025-11-01 | 2026-08-11 | 268,299,874 | a071c538… |
Technical details
- API name
- vehicle_1_make
- Category
- fig/vehicles
- Type · unit
- Text
- Statistical type
- categorical
- Allowed values
- null
- Derivations
- null
- Directionality
- null
- Deprecation
- false
In a payload
{
"attributes": {
"vehicle_1_make": "FORD"
}
}