Data catalog

Vehicle service center user likelihood

Ranks an individual's likelihood to use chain service centers over independent mechanics for vehicle maintenance, modeled based on whether the household own or lease a vehicle, and for each vehicle, always use a service center for oil changes or always use a service center for service or repair.

The Faraday Identity Graph contains 1,500+ consumer attributes that can be used by brands, software platforms, and data science teams. Each attribute can be appended in batch or in real time. Also, Faraday supports creating propensity, recommender, and cluster models based on this data.

Technical details

These technical details describe how Faraday represents this attribute internally.

PropertyValueAPI value
API name
vehicle_service_center_user_likelihood
CategoryLifestylefig/lifestyle
UnitRankrank
Type Integerlong
Statistical type Ordinalordinal
Allowed valuesNot applicablenull
Deprecation Not deprecatedfalse
Directionality Higher number means a greater ranked likelihood.